Gail Heimann appointed PR jury president; Gideon Amichay to be Direct jury president; Nick Worthington names Promo & activation jury president
BestMediaInfo Bureau | Delhi | March 6, 2012
The organisers of the Cannes Lions International Festival of Creativity, taking place 17-23 June, are pleased to announce the appointment of the presidents of the Direct, PR and Promo & Activation juries.
Gail Heimann, Global Vice Chair of Weber Shandwick, will lead the judging of theÂ PR Lions category. At Weber Shandwick, Gail is responsible for key client engagements working with some of the world's leading global brands as well as company strategy; in addition she has management oversight for Weber Shandwick's digital and analytics operations. Gail's focus is consumer engagement across multiple channels, platforms and geographies. Her work with teams in the personal care, food and beverage, appliance and QSR categories has won numerous industry awards for creativity and innovation. She has been named anÂ Advertising Age Woman to Watch.
"Public relations has been around for a while, but this is, unquestionably, its finest century," Gail Heimann said. "Our work today transcends boundaries as we develop campaigns that touch, engage, incite and, ultimately, make a difference for our clients. I look forward to seeing â and being inspired by â the best of the best at the PR Lions this year."
Gideon Amichay, former Chief Creative Officer and Joint Managing Partner of Shalmor Avnon Amichay / Y&R Interactive Tel Aviv, Israel from 1994-2011, will chair the Direct Lions Jury. Gideon's time at the agency led them to win 17 Lions and saw them ranked second in the 2009 Cannes Lions Media Agency of the Year. Working on brands such as Mercedes-Benz, Orange, American Express, Heinz and Stella Artois, Gideon led the agency to be Israel's market leader in creativity and innovation and ultimately one of Israel's biggest and most successful agencies. Additionally, for over ten years he was a member of the Worldwide Creative Board of Young & Rubicam. He has served as a jury member on many international festivals including Eurobest and the Clio Awards, and is often invited to speak around the world. Alongside this he is also a writer and a communication artist writing his first book last year, "No, No, No, No, No, No, No, Yes" on innovation and creativity.
"In the beginning there was direct. Today, everyone understands that touching people and building true relationships are at the heart of every message and every medium. Direct was, is and always will be the true essence of marketing. The art of relationship building, direct to the heart, and delivered by every technology, is the challenge of the communication world. Iâm looking forward to meeting the Cannes Direct jury and to hunting together for every proven innovation in that art.
It's a great honor for me to be the first Israeli Cannes jury president, coming from Israel's start-up culture of which I'm so proud," says Gideon Amichay of his appointment.
Nick Worthington, Creative Chairman of Colenso BBDO New Zealand, has been appointed this yearâs Promo & Activation Lions Jury President. Nick joined BBH in London in 1986 where he won his first Lion and created the award-winning campaigns for Levis, 'Creek' and 'Drugstore'. After ten years he moved to AMV BBDO London where he created more multiple Lion winning work for Road Safety and Wrangler. Moving to New Zealand in 2003 and working firstly at Publicis Mojo before moving to Colenso BBDO, Nick's work has continued evolve and win awards. Campaigns have included building a tree house restaurant for Yellow Pages, launching a yellow-flavoured chocolate bar and floating a fully-working pub around the world to thirsty Kiwis in London for Speights. Nick has previously served on the Cannes Lions Film and Titanium and Integrated juries.
Commenting on his appointment, Nick says, "I'm honoured to be chosen as the president of the Promotion & Activation jury. I think it's one of the most exciting categories with some of the best work in the world happening in non-traditional media.â
Philip Thomas, Chief Executive Officer of Cannes Lions, says, "With some exceptional work being entered into Cannes Lions, it's important that the people judging this work are at the forefront of their industry driving creativity. We're pleased to welcome Gail, Gideon and Nick, who as natural leaders and innovators, will ensure that the truly great work within their categories is recognised and awarded."