Come March and the channel will launch the new property which will showcase the 20 best Kung Fu movies of all time. Hero MotoCorp is the associate sponsor for the show
Surbhi Chawla | Delhi | February 23, 2012
If action packed times is all that you had wished for, Zee Studio seems to have answered all your prayers. The channel is launching a new property from March called â€˜The Fists of Furyâ€™ in which the channel will show the best of martial arts movies of all times. Twenty best Kung Fu movies of all times have been handpicked by Zee Studio and will be aired all through March on weekday at 7:00 PM. The channel has also roped in Hero MotoCorp as associate sponsor for the property.
The show will air some of the most critically acclaimed movies in this genre such as â€˜Crouching Tiger Hidden Dragonâ€™, â€˜Eight Diagram Pole Fighterâ€™, â€˜Clan of the White Lotusâ€™, â€˜Kiss of the Dragonâ€™, and â€˜Shaolin Soccerâ€™. Other well-known titles that will be aired include â€˜Opium and the Kung Fu Masterâ€™, â€˜Perils of the Sentimental Swordsmanâ€™, â€˜Executioners From Shaolinâ€™, â€˜The Avenging Eagleâ€™, â€˜The Flying Guillotine 2â€™, â€˜Monkey Kung Fuâ€™, â€˜The Shaolin Avengersâ€™, â€˜The Savage Five, Shaolin Martial Artsâ€™, â€˜Killer Constableâ€™, â€˜The Master of Kung Fuâ€™, â€˜Valley of the Fangsâ€™, â€˜Masked Avengersâ€™, â€˜House of Trapsâ€™, â€˜The Deadly Duoâ€™ and â€˜Men from the Monasteryâ€™.
To promote this new property Zee Studio will be taking an aggressive stance and has lined up a number of partners. These include T3, OverdriveÂ andÂ FHMÂ as magazine partners,Â InoxÂ as multiplex partner,Â BaristaÂ as cafÃ© partner andÂ Kapoleas as OOH partner. With the help of these partners, Zee Studio believes that it will be able to give a good marketing push to â€˜The Fists of Furyâ€™.
Watch the promo here:
In the past, Zee Studio has had many interesting properties that have helped the channel to maintain a distinctive position in the English movie genre. According to Zee Studio, Indians have a fondness for action movies and hence the channel has come up with a property like â€˜The Fist of Furyâ€™.
Zee Studio was the first channel in the country to pioneer the initiative of providing theÂ â€˜Now Playingâ€™ bugÂ andÂ English subtitlesÂ to English films inÂ India. With the help of subtitling, the channel has widened the reach of English films to a much larger section of the Indian audience.Â Other English movie channels have followed suit and emulated Zee Studio after seeing the popularity of the initiative. In the future too, Zee Studio plans to come out with helpful ideas that will help the channel garner more viewers and create more stickiness.