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TIL aims to capture the future of e-commerce

The Times Group is actively seeking to expand its digital presence with new initiatives and properties as part of its digital leap strategy

Ananya Saha | Delhi | February 27, 2012

Gone are the days when web presence just meant information about the company on the web. Today, companies are aggressively seeking to expand not only their brand presence but also at increasing their revenues from the digital medium. Times Internet Limited (TIL), too, is expanding rapidly across this space.

Satyan Gajwani, Director - New Media, Bennett, Coleman & Co. Ltd (BCCL), speaking to BestMediaInfo on the sidelines of ad:tech 2012 in Delhi on Friday, disclosed the new measures that The Times Group is undertaking. “While we are integrating advertising and engagement across core function of our property gaana.com, we are also building digital experiences for storing, discovering and consumption across our various social and digital platforms. We need to put the ‘store, discover, and consumption of media’ in today’s context. For an experience to reach a critical base of consumers today, the content itself offers various levels of complexities. The consumer is surfing your content across various platforms such as android-based phones, iPads, personal computers, etc.,” he said.

According to Gajwani, HTML 5 offers an interesting solution for content creators to reach consumers across multi-platforms.

“We want to capture the future of e-commerce, which includes offline and new online discovery, content and commerce,” Gajwani said, adding, “When it comes to e-commerce, we are trying to bring offline brands online.” While Indiatimes has already launched an exclusive online store for Nokia, more such stores were likely to come up this year, Gajwani informed.

The company recently launched ETSpeed.com, which is a Twitter-like service for the financial world, and is planning to launch Boxtv.com soon. The video-streaming service will offer premium content, such as films and television shows, to Indian consumers through the web and will be available on computers, tablets and smartphones.

Riding high on the success of IPL 2011 on its indiatimes platform, for IPL 2012 TIL is planning new features and navigation options. Gajwani also disclosed that TIL is increasingly focusing on the “faster” delivery of content”.

He further said that e-commerce was the biggest thing in 2011 and 2012 is going to be about consolidation. Going forward TIL would concentrate on incubating, investing and innovating products such as TLABS. TLabs is a programme developed by Times Internet to provide funds, mentorship and strategic execution support to shape plans into sustainable and scalable products.

Ananya@BestMediaInfo.com

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