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SMG bags Dabur's skin care, hair oils and home care portfolio

Dabur splits media mandate between Maxus and SMG; Maxus still holds the other portfolios

BestMediaInfo Bureau | Delhi | February 3, 2012

Starcom MediaVest Group has added Dabur India's 3 portfolios to its kitty. SMG will handle the media planning for Dabur’s entire portfolio of skin care, hair oils and home care products. However, Dabur's other portfolios remain with Maxus India. SMG won the business following a recently held, multi-agency pitch.

Dabur India has 125 years of heritage as a leading Indian consumer goods company, dedicated to providing nature-based solutions for a healthy and holistic lifestyle. It has a comprehensive range of products in the home care, personal care, health care and food & beverage categories, and is a world leader in Ayurvedic products with a portfolio of over 250 products.

Confirming the appointment, Malli CR, CEO, Starcom MediaVest Group India, said, “We are thrilled to associate with Dabur. The brand has a legacy of offering some of the best natural products in the category. Our solid research & analytics combined with robust media planning tools will accelerate Dabur’s visibility, recall and intent among consumers.”

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