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Skoda Rapid joins the big, fat Indian wedding

The new TVC for the Rapid by Saatchi & Saatchi depicts different requirements of a car during a wedding and how the Rapid is thoughtfully built for all that

BestMediaInfo Bureau | Delhi | February 10, 2012

Skoda Auto India yesterday launched its latest ad campaign for the Skoda Rapid titled ‘Big Fat Indian Wedding’. Encapsulating Skoda’s proposition of ‘Being Thoughtful’, the TVC creatively blends the needs of an Indian family with the Rapid’s ‘Simply Clever’ solutions.

“At Skoda we believe that a car is much more than a mere product. It is an extension of an individual and this insight has helped us arrive at the positioning ‘Built to be Thoughtful’. We used the backdrop of an Indian wedding for the campaign to demonstrate the emotional connect between a family and a car. The Skoda Rapid embodies that sentiment with its ‘Simply Clever’ solutions and product values. Since a wedding for an Indian family is valuable, emotional and a grand occasion, it is a perfect fit to partake in the celebrations with the Skoda Rapid, Family Car of the year 2011,” said Thomas Kuehl, Brand Head, Skoda Auto India and Member of the Board - Sales & Marketing.

The campaign revolves around the typical Indian wedding, replete with all its flair and flamboyance. The TVC opens with the scene of a palatial Indian house that has workers running through the impending wedding preparations. It continues into the different stages in the run-up to the, with the Skoda Rapid playing an integral role in all the different situations – ferrying flowers, driving the girls (wearing mehndi) comfortably, picking up relatives and guests for the ceremonies, etc. On each occasion, Rapid meets the demands of exhilarating Indian wedding, thereby making life comfortable for the family. The film concludes with an emotional moment which is symbolic of a new bride and groom meeting and is typical of an Indian wedding.

Ramanuj Shastry, Chief Creative Officer – Saatchi & Saatchi, said, “To dramatise the 'thoughtfulness' of Skoda Rapid, we chose the big, fat Indian wedding, a torture test for any car. It's the only time where not just the badge value of the car, but its workhorse-like qualities also matter. A car for the Indian wedding has to be spacious, comfortable, dependable and economical. Director Sam Ahmad has created a delightful film which underlines the fact that the Skoda Rapid is as sensible as it is stylish. We firmly believe the film will be well received and and establish Skoda Rapid as the car of choice in the entry-level sedan category.”

The Rapid has been created keeping in mind Indian customer and marks Skoda’s entry in the extremely important ‘C’ segment. It is a comfortable car for the family with an elegant design, ensuring an efficient drive.

The TVC:

[youtube]http://www.youtube.com/watch?v=WEDjdD3eaNk[/youtube]

Credits:

Client: Skoda Auto India

Creative Agency: Saatchi & Saatchi

Chief Creative Officer: Ramanuj Shastry

Creative Director: Rakesh Pandit

Business Head: Bhairavi Naik

Director: Sam Ahmad

Production house: Fingerprints Films

Media agency: Mediacom

Info@BestMediaInfo.com

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Comments (1)
  • d- 8 years ago

    what is the name of the male & the female model in the ad?