Rohit Gopakumar appointed VP, South Asia for BBC Advertising

He moves from Percept Intellectual Properties where he was COO, and prior to that was with Aidem Ventures

BestMediaInfo Bureau | Delhi | February 16, 2012

BBC Worldwide has appointed Rohit Gopakumar as Vice-President, South Asia for BBC Advertising. He joins BBC from Percept Intellectual Properties where he was COO since September 2011. Prior to Percept, Gopakumar was with Aidem Ventures in the capacity of Director and Executive VP and spearheaded multiple projects, client businesses and partnerships.

Based in Mumbai, Gopakumar is responsible for generating local and international sales revenues for BBC's TV and online products including BBC World News, BBC.com, mobile, LonelyPlanet.com, Worldwide Channels and Global Brands. While primarily responsible for India, his geographic responsibility also includes Nepal, Sri Lanka and Pakistan.

As the business head for all advertising revenue in South Asia, Gopakumar leads a team of 25 News & Entertainment sales staff in three offices across India, and manages the existing portfolio of products as well as advices on strategic new business opportunities in the News & Entertainment category in the region. Additionally, he will develop strategic alliances with clients, agencies and partners to grow revenues and establish BBC World News and BBC.com as a preferred media partner for Indian corporations and government agencies targeting global audiences in key international markets.

Sunita Rajan, Senior VP, Asia of BBC Advertising, said, “We are very excited to have Rohit join BBC Advertising in India. He brings a wealth of knowledge and experience that will enable us to shift into the next stage of growth for BBC Worldwide's businesses in South Asia.”

Gopakumar has over 17 years of experience in the media industry including at The Times of India, Star TV, NDTV Media and Aidem Ventures.

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