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NGC creates ‘MEGA’ buzz with innovative outdoor campaign

Mindshare puts out out-of-box 3D hoardings at key locations like Bandra flyover in Mumbai, Ashram flyover and Modi mill flyover in Delhi

BestMediaInfo Bureau | Delhi | February 15, 2012

Big turns mega as National Geographic Channel rolls out its innovative outdoor campaign for its special programming line-up, MEGA FEBRUARY. The channel reputed for its innovative outdoor campaigns has now got everyone talking about their out-of-box 3D hoardings at key locations like the Bandra flyover, the Ashram flyover and Modi mill flyover in Delhi.

From hoardings of massive sized bricks, trowels, nuts and screws that bring to life unimaginable constructions, the campaign brings alive the expression that size does matter’ and that if it’s mega, it’s on National Geographic Channel. Besides outdoor, the channel’s theme for February is being extensively promoted though on-air promos and social media platforms like Facebook and Twitter.

All through Mega February, Nat Geo will bring to its viewers all things of colossal magnitude. Mega Marvel, the special line-up of programming between 9.30 pm to 11.30 pm will showcase animals, structures and wonders of mammoth proportions with series like How Big Can it Get; introducing viewers to extraordinarily large and deadly animals of our planet, Outback Wrangler with famed animal expert Matt Wright, brand new episodes of Megafactories and Big Bigger Biggest, taking viewers on a quest to explore some of biggest man-made structures on earth.

The outdoor campaign executed by Mindshare is one of the many interesting campaigns that the channel has undertaken to create a buzz among viewers. Besides theme based programs every month, the channels look is striking and energetic, catering to a young India’s love for all that is enormous and fascinating.

Speaking about the initiative and the new series, Debarpita Banerjee, Vice President Marketing for NGC Network India & FOX International Channels said, “Mega February brings to our viewers the epic wonders of our world, so for its outdoor campaign we decided to appreciate these mega marvels and the basic tools used to create them. At National Geographic Channel, we bring programs that stimulate young India’s love for all that is larger than life and also ensure that our marketing initiatives are equally innovative to fuel curiosity for the same.”

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