She is relocating to Mumbai from Singapore where she was CEO of Aegis Media Singapore. She is an old Mindshare Fulcrum hand
BestMediaInfo Bureau | Delhi | February 16, 2012
Mindshare has appointed Anupriya Acharya to take over from Ravi Rao as Leader - Team Unilever, South Asia, from today. She is relocating to Mumbai from Singapore, and in her new role, she will lead Team Unilever across India, Pakistan, Bangladesh and Sri Lanka at Mindshare Fulcrum, which handles the Unilever business.
Announcing the appointment, Ravi Rao, Leader, South Asia, Mindshare, said, “Anupriya moves into this role from Singapore where she was CEO, Aegis Media Singapore, and is credited with doubling the operation in just over two years. Prior to Aegis Media, she was President of TME (The Media Edge) from 2005-08. She is no newbie at Group M, as she had set up mConsult under Vikram Sakhuja in 2004 and had been an integral part of Fulcrum from 2000-03. So we welcome her back.”
Commenting on her new assignment, Acharya said, “I am most excited about this role. I have always had very fond memories of Fulcrum. Aegis Media Singapore position helped me gain an international and regional perspective and honed my intercultural management skills, while TME taught me to handle an extremely diverse set of clients and their different requirements. CP, Parle AOR, Indian Oil, Viacom 18’s Colors and Citibank were some of the key clients then. I was looking to get back to scale and lo, this assignment was so timely and perfect.”
“I look forward to working closely with Ravi, Roy Sudipto who heads Team Unilever for APAC, and David Pullan, Global Head of Team Unilever at Mindshare London, and driving the aggressive Unilever agenda forward across South Asia. The scale is truly exciting and humbling at the same time,” she added.
Acharya has also worked at McCann Erickson and Ogilvy in her earlier years. A postgraduate in Analytical Chemistry from IIT - Roorkee, she has over 16 years of experience in communication solutions.