MAX brings DLF IPL 2012 Player Auction

The live and exclusive telecast will begin at 10.45am on 4th February

February 2, 2012:

Come February4^th, the DLF IPL Player Auction 2012 will be the talking point of the countryas the bidding process rolls out in Bangalore for selecting additionalplayerswho maybe crucial for the success of the respective teams in DLFIPL 2012.  To bring thismost awaited cricketing event closer to the audience and give them a taste of action,MAXthe official broadcaster of the DLF IPL, will telecast the auction ceremony LIVE &exclusive, asnine team owners battle it out for their dream team.

The DLF IPL Player Auction 2012, commences at 10.45am on 4^th February with MAX's anchor Archana Vijaya and ace commentator Arun Lal bringing all the behind the scene excitement and then moves onto intense live coverage of the auction at Bangalore's ITC Royal Gardenia Hotel at11am.The anchors will engage the audiences before, after and during the auction to take them through the bidding procedure as well to analyze the day's activity.

The auction will witness147 players goingunder the hammer. The size of every DLF IPL team squad will be 33 instead of 30 players in the previous season. Team owners would each be given a purse of $2 million to buy these players. The auction will give a deeper insight and glimpse of the strategy each team is scheduled to follow.

Commenting on the DLF IPL Player Auction, Neeraj Vyas, EVP & Business Head, MAX, said “DLF IPL Player Auction 2012 will set the stage for what promises to be an absorbing fifth season of the DLF IPL which will set the nation roaring. Alternating between the studio and the auction venue, MAX will bring an up close and personal perspective of the event which will keep the audience enthralled.”

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