The account size is pegged at Rs.20 crores. Rediffusion-Y&R is the incumbent on the business
BestMediaInfo Bureau | Delhi | February 7, 2012
Law & Kenneth has won the creative duties of ING Life followed by a closely-fought multi-agency pitch process held in Bengaluru recently. The objective of the pitch was to find a strategic partner, which could provide valuable planning prowess and consumer insights.
Although Law & Kenneth Bangaluru has won the business, its Mumbai office will handle the account. The account size is pegged at Rs.20 crores. Rediffusion-Y&R is the incumbent on the business.
Mohit Goel, Executive Vice President â Marketing, ING Life India said, âWe have been through an âexciting and intensiveâ evaluation process during the course of which we tested multiple advertising agencies on their strategic thinking and planning capability. The process followed by us was quite different from a typical evaluation of an agency that is largely based on creative output and capability. We felt that Law & Kennethâs expertise in planning and strategy would add a lot of value to our business. We look forward to a fruitful and long term relationship.â
Anil Nair, CEO and Managing Partner, Law & Kenneth, added, âBeing chosen as the creative AOR by ING Life Insurance India is a matter of great honour and pride for us at Law & Kenneth. ING Life India has big plans for achieving leadership position in the Life insurance business in India and we are excited to partner them in fulfilling that goal.â