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Law & Kenneth bags creative duties of ING Life

The account size is pegged at Rs.20 crores. Rediffusion-Y&R is the incumbent on the business

BestMediaInfo Bureau | Delhi | February 7, 2012

Law & Kenneth has won the creative duties of ING Life followed by a closely-fought multi-agency pitch process held in Bengaluru recently. The objective of the pitch was to find a strategic partner, which could provide valuable planning prowess and consumer insights.

Although Law & Kenneth Bangaluru has won the business, its Mumbai office will handle the account. The account size is pegged at Rs.20 crores. Rediffusion-Y&R is the incumbent on the business.

Mohit Goel, Executive Vice President – Marketing, ING Life India said, “We have been through an ‘exciting and intensive’ evaluation process during the course of which we tested multiple advertising agencies on their strategic thinking and planning capability. The process followed by us was quite different from a typical evaluation of an agency that is largely based on creative output and capability. We felt that Law & Kenneth’s expertise in planning and strategy would add a lot of value to our business. We look forward to a fruitful and long term relationship.”

Anil Nair, CEO and Managing Partner, Law & Kenneth, added, “Being chosen as the creative AOR by ING Life Insurance India is a matter of great honour and pride for us at Law & Kenneth. ING Life India has big plans for achieving leadership position in the Life insurance business in India and we are excited to partner them in fulfilling that goal.”

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