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Gutfeel wins creative duties for Hello FM

The Chennai-based communications firm floated by ex-TBWA team had recently won VGN Developers

BestMediaInfo Bureau | Delhi | February 1, 2012

Close on the heels of winning VGN Developers, Gutfeel, the Chennai-based communications firm, has signed up Hello FM, Tamil Nadu’s leading FM station. Hello FM is present in seven cities in Tamil Nadu. It was recently voted the best FM station in Tamil Nadu by publishing house Ananda Vikatan.

Speaking on the win, Amarnath, Business Head of Gutfeel, said, “This win is a result of the great work we had done on a one-off project about two months ago. Our task is to get Hello FM top of mind among listeners and advertisers, thereby improve listenership and in turn advertising revenues.”

Rajeev Nambiar, CEO, Hello FM, said, “The team that is currently at Gutfeel consists of those who launched Hello FM while they were at TBWA. We believed their guts in the earlier stint and now, in their new avatar, will take us further as a brand to reckon with.”

Remy, Head of Content at Hello FM, added, “The team at Gutfeel is fun to work with. They perfectly understand the medium and more importantly are good at understanding the nuances of the Tamil market, which is very critical for us.”

Josie, Creative head at Gutfeel sums up, “The opportunity to do edgy vernacular work is rare. But with Hello FM it’s an everyday opportunity. Our gut is raring to go.”

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