The Chennai-based communications firm floated by ex-TBWA team had recently won VGN Developers
BestMediaInfo Bureau | Delhi | February 1, 2012
Close on the heels of winning VGN Developers, Gutfeel, the Chennai-based communications firm, has signed up Hello FM, Tamil Naduâs leading FM station. Hello FM is present in seven cities in Tamil Nadu. It was recently voted the best FM station in Tamil Nadu by publishing house Ananda Vikatan.
Speaking on the win, Amarnath, Business Head of Gutfeel, said, âThis win is a result of the great work we had done on a one-off project about two months ago. Our task is to get Hello FM top of mind among listeners and advertisers, thereby improve listenership and in turn advertising revenues.â
Rajeev Nambiar, CEO, Hello FM, said, âThe team that is currently at Gutfeel consists of those who launched Hello FM while they were at TBWA. We believed their guts in the earlier stint and now, in their new avatar, will take us further as a brand to reckon with.â
Remy, Head of Content at Hello FM, added, âThe team at Gutfeel is fun to work with. They perfectly understand the medium and more importantly are good at understanding the nuances of the Tamil market, which is very critical for us.â
Josie, Creative head at Gutfeel sums up, âThe opportunity to do edgy vernacular work is rare. But with Hello FM itâs an everyday opportunity. Our gut is raring to go.â