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Goafest 2012 launches ‘Marketing Wizards’ initiative for under-30 clients

Each ISA member can nominate up to two rising stars from their marketing teams to experience the highs and thrills of Goafest 2012 at a discounted fee

BestMediaInfo Bureau | Delhi | February 21, 2012

Keeping up to the promise of a bigger and better Goafest this year, the organising committee has announced the launch of a unique programme, ‘Marketing Wizards’, for under-30 delegates from member companies of Indian Society of Advertisers (ISA).

Under this initiative, each ISA member can nominate up to two rising stars from their marketing teams under the age of 30 years to experience the highs and thrills of Goafest 2012. This exclusive offer for two lucky marketing professionals from a company is available at a discounted fee of Rs 6,000. This amount will cover two nights at a five-star hotel, food & beverages, local transportation, seminars, award shows and much more.

Speaking about the programme, Arvind Sharma, Chairman of Goafest 2012, said, “This year we are focusing on getting clients to Goafest 2012. We hope to see many more senior marketers and a large contingent of young advertisers at the festival. Marketing Wizards has been created as an initiative to drive young advertisers’ participation and ensure that everyone is aware of what is in store for them at Goafest 2012.”

Sharma further said, “There are many firsts for Goafest 2012, like the inclusion of SAARC nations and Grand Prix across categories. The latest is Marketing Wizards, which will be an ideal platform for marketers to reward their rising stars. Goafest 2012 will not only help them widen their advertising horizons but also have a great time at the event."

Bharat Patel, Chairman, ISA, said, “We welcome this outstanding initiative from AAAI and Goafest to increase participation of our members and specifically their rising stars. Successful partnerships between advertisers and their advertising agencies are fundamental to the success of brands. In many ways, Goafest and the Abbies are a celebration of this success. Equally, they are opportunities for our bright young marketers to imbibe and learn. I believe our rising stars will benefit immensely by actively participating in Marketing Wizards and I am sure our members will make the most of it.”

For the record, Goafest 2012 is being organised by AAAI and Ad Club Bombay in partnership for the 5th year and will be held from April 20 to 21, at the Zuri White Sands in South Goa. It will be preceded by an Advertising Conclave on April 19. The festival is themed the ‘Magic of ideas.’

Over the years, specialist areas like OOH and Ambient, Design, Interactive Digital Advertising, Direct and Integrated Advertising have been growing in importance. In recognition of this, this year, Abbies at Goafest will have provision for a Grand Prix in all the nine verticals. The Grand Prix is being introduced in media awards as well.

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