Dentsu Media picks up Top Ramen

It will handle complete media buying and planning responsibilities for Indo-Nissin. Dentsu Communications already handles the creative duties for the client

BestMediaInfo Bureau | Delhi | February 10, 2012

Dentsu India's full service media agency Dentsu Media has been awarded the media duties for Indo-Nissin Foods, the Indian subsidiary of Japan-based Nissin Foods Holdings Co., Ltd, innovator and pioneer of the instant ramen noodle and cup noodle category. The account will be managed by the agency's Bangalore office.

Dentsu Media has been mandated with the complete media planning and buying responsibilities from Indo-Nissin Foods, including the brands Top Ramen and Cup Noodles. This development comes close on the heels of the revamp of its flagship brand, Top Ramen, and its bid to increase market share in the growing instant noodles category in India.

Concurrently, Dentsu Communications handles the creative duties for Indo-Nissin Foods through its Bangalore branch.

Commenting on the choice of Dentsu Media, MNVV Prasad, GM - Sales and Marketing, Indo-Nissin Foods, said, “Dentsu Communications has been handling our creative duties for the last one year, and have done a good job for us so far from a creative point of view. The category has witnessed a few major trends in the recent years and going ahead we feel that we could gain an advantage from a marketing standpoint by synergizing our creative and media together. The media strategy and planning presented was very well received by our team at Nissin and gave us a fresh perspective. Therefore Dentsu was the obvious choice, and we hope for a great future using this synergy.”

Divya Gupta, CEO, Dentsu Media said, “As we see it, true effectiveness of brand communication happens by harnessing collective media synergies, seamlessly, in real time. The consumer does not put channels in silos, she seamlessly moves from one to another in experiencing the brand.”

Commenting specifically about the win, Gupta said, “We are thankful to Indo-Nissin for recognising our capabilities and awarding us this mandate. We look forward to partnering Indo-Nissin, using engagement metrics to blend and deploy channels, in our effort to support their India objective, every which way.”

Dentsu Media India is part of Dentsu Media global network. The company has an armory of proprietary tools and database such as Valcon, ContactPoint Management and D-VAST, among others. This enables it to provide fully integrated, communication-without-lines solutions to clients to help them gather leadership in a cluttered market place.

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