The global shopper marketing agency will work in partnership with DDB Mudra Group’s MudraMax and will be headed by Pratap Bose
BestMediaInfo Bureau | Delhi | February 29, 2012
DDB Mudra Group has announced the entry of TracyLocke, one of the world’s most awarded shopper marketing agencies, into India. TracyLocke, part of the DDB Worldwide Network, will fit into the DDB Mudra Group in partnership with MudraMax, India’s leading integrated engagement and experiential marketing agency.
John Ziegler, Chairman & CEO of DDB Group Asia Pacific, India & Japan, said, “TracyLocke brings vital shopper insight and great creativity into our future. TracyLocke is one of the world’s leading shopper marketing agencies having led the industry in both the US and Europe. The launch in India is its entry into Asia – providing vast opportunities for the entire DDB Group Asia Pacific group.”
For TracyLocke, India is the perfect gateway into the Asian market. Jim Sexton, Global Chief Marketing Officer of TracyLocke, said, “Once we saw the level of retail expertise and comprehensive knowledge of the Indian consumer and shopper at DDB MudraMax, we knew we had the perfect fit. We look forward to delivering to our clients a unique brand of shopper marketing relevant to each segment of the Indian market. Additionally, we hope to share proprietary marketing tools that we can take from India to the rest of the world.”
TracyLocke India will be managed by Pratap Bose, Chief Operating Officer, DDB Mudra Group. Bose said, “The entry of TracyLocke complements the DDB MudraMax ‘feet-on-the-street’ strengths and given our huge footprint in India, I believe that the TracyLocke India model will certainly add huge value to both our global and retail brands.”
TracyLocke’s roster of clients include some of the best brands in the world such as HP, T-Mobile, Starbucks, Johnson & Johnson, Gatorade, Tropicana, PepsiCo, Sony and Unilever’s Lipton.