Dainik Bhaskar revives 'Zidd Karo Duniya Badlo' campaign
Based on the group's brand philosophy, the campaign aims to make a stronger connect among readers
BestMediaInfo Bureau | Delhi | February 17, 2012
Dainik Bhaskar Group, in keeping with its philosophy of 'Zidd Karo Duniya Badlo', has revived the 'Zidd karo Duniya badlo' campaign. The campaign, which will run in newspapers, magazines and TV, focuses on how a simple 'zidd' can make a difference to everyone's life and make an impact.
The print part of the campaign will take the audience through three distinct phases of 'zidd'. The first phase, which has been launched, focuses on possibilities if Zidd was not there. Like, what would have been the case if Gandhiji or Mother Teresa or Mark Zuckerberg did not follow their own 'zidd'. The second and third phases will revisit the concept and explain the true meaning of 'zidd'. Hopefully, it will prompt every individual to revisit their own life and find their own calling with their 'zidd'.
Elaborating on the decision for relaunching the campaign, Sanjeev Kotnala, VP, Brand Communication, Dainik Bhaskar Group, said, “Zidd is a true representation of the brand and it also reflects the way individuals work and attain things in life. There is no small or big 'zidd'; there is only a strong and a weak 'zidd'. The TVC has high impact and our research shows that people connect with it.”
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