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Dainik Bhaskar enters into alliance with WSH

The media house has also become Global Partner for Bhopal Badshahs. It plans to work with WSH to create multiple outreach programmes in schools and colleges

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Dainik Bhaskar enters into alliance with WSH

Dainik Bhaskar enters into strategic alliance with WSH

The media house has also become Global Partner for Bhopal Badshahs. It plans to work with WSH to create multiple outreach programmes in schools and colleges

BestMediaInfo Bureau | Delhi | February 22, 2012

publive-imageDainik Bhaskar, one of India's largest media houses, has entered into a strategic alliance with Bridgestone World Series Hockey. In addition, the media behemoth has signed on as the global partner for the Bhopal Badshahs team.

Girish Agarwal, Director, DB Corp Ltd., which owns Dainik Bhaskar, said, “We are thrilled to partner the inaugural Bridgestone World Series Hockey. We see a natural strategic fit in terms of our markets and strong hockey consumption belts in India.”

He further said, “Besides, it is also an emotional decision for us to be associated with Bhopal Badshahs as hockey has a strong legacy in this part of India. We plan to leverage this alliance and work with WSH in creating multiple outreach programmes in schools and colleges to give the much needed fillip to the sport at the grassroot level.”

Nimbus Sport COO Yannick Colaco said, “We are delighted to welcome one of India's largest media groups, Dainik Bhaskar, as a strong partner for the landmark Bridgestone World Series Hockey. With passionate commitment and tremendous involvement, Dainik Bhaskar will be playing a critical role in promoting and developing the sport in the Hindi heartland. It is a definite win-win partnership.”

The Bridgestone World Series Hockey will be held from February 29 to April 2, 2012, and will involve 200 leading players -- Indian and international -- who will showcase their talent in 59 matches and vie for the biggest prize money hockey tournament in the world.

The eight venues for the inaugural edition of the league are Bangalore, Bhopal, Chandigarh, Chennai, Delhi, Jalandhar, Mumbai and Pune. Chandigarh Comets will face-off against Bhopal Badshahs in the first tie of the tournament on their home ground.

With a total prize purse of approximately $2 million, Bridgestone World Series Hockey will be an annual event with a multi city franchise-based model. The action packed league of 59 matches will be televised live across 30 countries on multiple media platforms.

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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