Comedy Central achieves No. 3 position in week 2 of its launch

Captures 14% market share in the English Entertainment Category

BestMediaInfo Bureau | Delhi | February 10, 2012

Comedy Central, India's first 24*7 Comedy channel has notched the 3^rd spot in the English Entertainment pack, in the second week of its launch by amassing a substantial 14% market share.

The English entertainment space is highly competitive and populated with 8 players and the advent of Comedy Central in India marked the entry of the 9^th player. According to TAM, Comedy Central just in its second week of its launch garnered 14% market share in the SEC AB, 15-34, 7 metros (barring Chennai) category in the week which ended from 29^th January to 4^th February. Comedy Central, now on the 3^rd spot has deposed established players like Zee Cafe, BIG CBS & BBC Entertainment among others.

Ferzad Palia, Sr. Vice President and General Manager, English Entertainment, Viacom 18 Media Pvt. Ltd. Added, “We at Comedy Central are ecstatic with the way the channel has driven in viewership in its second week of launch. It's definitely been a great start to the New Year.  This surely proves that India is ready for a dedicated 24*7 comedy channel and with time Comedy Central will prove its prowess amongst its competitors.”

Comedy Central is available in approximately 20 million households across the country and is available across analog, digital cable & DTH.

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