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GEC Watch: Colors, Zee TV slip below 200-mark; Star Plus gets stronger

It is not about pecking order any more as, for the first time in recent years, Colors, a contender for the No. 2 position till last week, has slipped below the 200-mark

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BestMediaInfo Bureau
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Colors, Zee TV slip below 200-mark; Star Plus gets stronger

It is not about pecking order any more as, for the first time in recent years, Colors, a contender for the No. 2 position till last week, has slipped below the 200-mark

BestMediaInfo Bureau | Delhi | February 22, 2012

publive-imageThere is no change in the pecking order of Hindi general entertainment channels as per TAM data released for Week 7 of 2012. But what is significant is that both Colors and Zee TV have slipped below the 200-mark this week. Star Plus has further strengthened its position as the No. 1 Hindi GEC by adding 25 GRPs this week. Sony remains steady at the No. 2 position.

Star Plus has strengthened its leadership position by adding 25 GRPs this week. The channel has recorded 298 GRPs in Week 7 of TAM 2012 (last week 273).

Sony Entertainment Television looks stable at 210 GRPs this week (last week 209).

For the first time in recent years, Colors has slipped below the 200-mark. By losing 15 points this week, the channel has registered 193 GRPs (last week 208).

Zee TV too has gone below the 200-mark by losing all 23 points that it had added last week on the back of Zee Cine Awards. The channel has registered 179 GRPs (last week 202).

SAB TV has shown some stability this week and registered 141 GRPs (last week 142).

At No. 6, Life OK has recorded 78 GRPs (last week 87).

Imagine TV has fetched 58 GRPs this week (last week 57).

Sahara One has registered 44 GRPs this week (last week 46).

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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