Inks distribution deal with Sri Lanka’s largest operator – Lanka Broadband Network; channels available on a fixed licensee fee model
BestMediaInfo Bureau | Delhi | February 6, 2012
BIG CBS Networks, a joint venture between Reliance Broadcast Network Limited and CBS Studios International, announces its expanded reach into the SAARC region, beginning with Sri Lanka. The Company offers to the people of Sri Lanka, its 3 Channel bouquet - BIG CBS Prime, BIG CBS Love and BIG CBS Spark, and will target the 15+ English speaking audiences. The Channels, which consolidate to offer India its No. 1 English entertainment network, will be available in Sri Lanka, across cable platforms and key hotels in the English language. BIG CBS Networks will also evaluate the possibility of dubbing the content in local languages, in the future.
With a GDP of US$64.047 billion and a growth rate of 6.5%, Sri Lanka is one of the fastest growing economies in the world. It has a youthliteracy rate of 98% with the highest literate population amongst developing nations, an indication of a fast growing English entertainment seeking audience. With limited English entertainment options, the BIG CBS Channels are designed to target Sri Lanka’s fast-growing, upwardly mobile population.
The channels will be launched on a fixed licensee fee model and will ensure regular and streamlined revenue from the market which will add to the bottom-line of the JV. Also, the same satellite with existing feed being utilized for this expansion ensures no technical cost to the JV.
At start, the Channels will be distributed with the biggest cable operator Lanka Broadband Network and has plans to soon launch across all platforms across the entire SAARC region comprising of Bangladesh, Nepal, Bhutan, Maldives, Pakistan and Afghanistan.
Vishal Rally, Business Head, BIG CBS Networks said, “This is a natural extension to make accessible the superlative content library of BIG CBS to audiences in the international markets. With audience demographics similar to those of urban India, we are confident of the Channels doing exceedingly well. As a business model, this is a cost neutral expansion enhancing the JV’s profitability.”
The wide range of popular CBS content to be offered by the channels will include hits such as Hawaii Five-0, America’s Next Top Model, NCIS, Survivor, CSI: CRIME SCENE INVESTIGATION, 90210, Frasier, Everybody Loves Raymond, The Oprah Winfrey Show, Entertainment Tonight and more…