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Arc’s Venke Sharma moves to Leo Burnett Indonesia

As Executive Director and Head of Digital, he will be looking after the Jakarta office of the agency and has been mandated to drive digital revenue growth

Neha Saraiya | Delhi | February 16, 2012

Venke Sharma, till recently Senior VP & Director, Arc Worldwide, the digital arm of Leo Burnett India, has shifted to the agency’s Indonesia office as Executive Director and Head of Digital. He is based in Jakarta and reports directly to Thomas Sutton, Country Advisor, Leo Burnett Indonesia.

As head of digital, Sharma will be responsible for devising digital strategy for clients, generating digital revenue growth for the agency, and building a talent base and work processes to ensure seamless integration with the agency. Additionally, as Executive Director, he will also closely work along with the Exco (executive committee) to ensure Leo Burnett Indonesia meets overall growth targets.

On his four years with Leo Burnett India, Sharma told BestMediaInfo, “Building Arc in India has been a satisfying stint. The opportunity to work with some of the best minds in the industry at Leo Burnett India including Arvind Sharma, Nitish Mukherjee, Samir Gangahar has been fantastic. My mandate for Arc India was to build not just the digital capability but shopper, direct-CRM, activation, that is, an integrated marketing services agency.”

Sharma had joined Leo Burnett India in 2007 after a hugely successful stint with Mudra where he contributed to developing digital capability at the agency. Besides it, he has also worked with Tribal DDB India to build it as an agency of stature.

On some of his achievements in terms of work and awards during his tenure at Arc, he said, “I am happy that today Arc has provided that edge to Leo Burnett India by delivering some hugely successful campaigns and a great capable team. Campaigns such as Tata Tea’s jaagore.com, Delhi daredevils.com, HPCL and large marketing services programs for clients like Samsung, Marlboro, P&G and HPCL are some achievements I cherish. The creative works have won numerous awards including Cyber Lion and Promo Lion at Cannes, and digital, and promo marketing awards at various ad fests.”

After having built a digital agency – Tribal DDB India – and the integrated marketing services agency Arc Worldwide, Sharma was looking for new challenges and the opportunity to create growth in a new market. About relocating to Indonesia, he said, “Indonesia is a fantastic digital market with more than 40 per cent of population actively using digital and almost all of them using Facebook, mostly on mobile. It is also the Twitter and Foursquare capital of Asia. Such a vibrant digital market and an opportunity to work on some best in class brands is an opportunity I am looking forward to.”

Sharma has even charted out his goals. “I am hoping to make a difference now at Indonesia with some breakthrough digital work. Here, consumer behaviour is different as most of them are digital natives. Ninety-five per cent social media conversations happen in Bahasa and mobile is the most preferred data access medium. All this makes it hugely exciting.”

Neha@BestMediaInfo.com

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