Zee News is back with 'Aapka Vote Aapki Taqat'

The fourth edition of its voter awareness initiative gets the continued support from Election Commission of India

BestMediaInfo Bureau | Delhi | January 24, 2012

With five state assembly elections round the corner, Zee News is all geared up to launch the fourth edition of its voter awareness initiative 'Aapka Vote Aapki Taqat'. The campaign is Zee News' endeavor to sensitize voters about the importance of voting to ensure a responsive, accountable and democratically elected government.

The initiative was launched during the Lok Sabha elections in 2009 with exclusive support from the Election Commission of India. Registering phenomenal success, the drive continued to make waves in the Assembly elections of Maharashtra, Haryana, Arunachal Pradesh, Bihar & West Bengal. Consequently, the public service campaign is acknowledged as one of India's biggest and most credible voter awareness drives.

In an attempt to reach to the grassroots of India, given the different cultures and lifestyles, Zee News left no stone unturned. The message was spread not just on TV but also on Radio, Internet, Mobiles and other conventional mediums covering more than hundred cities and villages. To ensure wider & maximum possible reach, Zee News also brought together various reputed media organizations with just one objective in mind-to turn the world's biggest democracy into a force to reckon with.

Appreciating Zee News' effort, Chief Election Commissioner, S Y Qureshi said, “Aapka Vote Aapki Taqat campaign would help increase awareness and we will see the results in upcoming elections. It's unfortunate that people are not coming out to vote. If you don't vote, you don't have the right to criticize your government during your drawing room discussions.”

Speaking on behalf of Zee News, Marketing head Rohit Kumar said, ''To raise issues that concern people's lives and turn them into a crusade has always been Zee News' forte. Aapka Vote Aapki Taaqat does precisely that. The right to vote is the best possible tool in the hands of the people to make their voices heard. So we must exercise it judiciously.”

Info@BestMediaInfo.com

Info@BestMediaInfo.com