Advertisment

Riding the religion of brand Bajaj Pulsar

The campaign created by O&M is specifically aimed at web audiences and celebrates a 'decade of dominance'

author-image
BestMediaInfo Bureau
New Update
Riding the religion of brand Bajaj Pulsar

Riding the religion of brand Bajaj Pulsar

The campaign created by O&M is specifically aimed at web audiences and celebrates a 'decade of dominance'

Neha Saraiya | Delhi | January 3, 2012

publive-imageBajaj Pulsar has rolled out a new piece of communication, 'A Decade of Dominance', for its web audience. Created by O&M, the campaign marks the completion of ten years of the brand at the forefront of the competition and maintaining a leadership position in the performance bike market.

The web video brings alive the philosophy and guiding principles that have gone into the making of brand Pulsar through a convoy of riveting, truthful words and a beautiful, authentic visual.

Speaking to BestMediaInfo.com, Manoj Shetty, Senior Creative Director, O&M, said, “This is not a commercial. It is the philosophy of Pulsar. It is what the company feels about the product, about the brand that is Pulsar. It is our take on manufacturing, engineering and design. It is a strong view that explains every change in the Pulsar so far and every change henceforth. It is a belief system and attitude of the brand and the people who make it. While other commercials are about Pulsar, this particular piece gives voice to the people who make it. In this fundamental manner, it is different from other commercials.”

The film runs through a shot of a biker traversing the passage of time on his Pulsar. Through an epilogue of words in the background written and voiced by Manoj Shetty, the film depicts Pulsar as a true testament to a counter-culture -- a culture that challenges mediocrity, laughs at convention and is the bedrock of Pulsar's dominance of the performance bike market over the last ten years.

The film has been shot at the Baramati Airbase with stuntmen Abhishek and Mikhil of Ghostryderz. It has been directed by Vijay Sawant and the production house is Jan 19 Films.

The Video:

Credits:

Agency: Ogilvy Mumbai

Creative Director: Manoj Shetty

Director: Vijay Sawant

Producer: Ravikanth Misshra

Production house: Jan 19 Films

Client Servicing: Rajan Pillai, Aackruti Upadhyay and Dharam Valia

Neha@BestMediaInfo.com

Info@BestMediaInfo.com

Advertisment