Indiaâs largest publisher announces year-long celebrations and special promotional initiatives starting from the Jaipur Literature Featival
BestMediaInfo Bureau | Delhi | January 19, 2012
Indiaâs largest publisher, Penguin Books India, has announced its 25th anniversary celebrations which will begin at the upcoming Jaipur Literature Festival. As part of the celebration, the publisher will launch a whole range of Penguin collectibles and merchandiseÂ â withÂ anÂ excitingÂ collection of mugs, notebooks,Â cloth bags,Â baggage tagsÂ and much more. The Penguin merchandise will be available across retail stores throughout India, and the range of merchandise availableÂ willÂ expandÂ in the course ofÂ the year. Along with the other initiatives, a Penguin 25th Year logo has also been unveiled. Finally, thereâs the Penguin car, which will be unveiled at Jaipur on January 21 at the âPenguin 25â party.
Penguinâs celebrations begin with the launch of a very special list: the 25 Popular Penguins.Â Comprising some of the best loved titles published by Penguin India in its 25 years â from Mahatma Gandhiâs âMy Experiments with Truthâ and RK Narayanâs âThe Guideâ to Arundhati Royâs âThe God of Small Thingsâ and Shobhaa Deâs âStarry Nightsâ â these are given the Classic Penguin branding with orange and white striped covers (for the first time in India) and made available at a very accessible price.
Andrew Phillips, CEO, Penguin Books India, said, "Over two and a half decades we've built a publishing brand in India that is instantly recognised and respected across the country.Â We are extremely excited about our 25th Year anniversary celebrations andÂ we will celebrate this year with a series of exciting events,Â activities and initiatives throughout the year. In the process, weâreÂ going to celebrate the joy of reading, which is the theme behindÂ our 25th yearÂ celebrations.â
Penguin Indiaâs 25th year celebrations will start at the Jaipur Literature Festival which kicks off on 20 January. Members of the global Penguin board including Penguinâs global Chairman will be in Jaipur to be part of the anniversary celebrations, along with key authors and leading opinion makers. The celebrations will continue around the year, with a series of very special promotions and activities, including the launch of an exciting range ofÂ titles, collectibles and merchandise.
Penguin India will also in the course of the year be launching the âGive Backâ campaign, the highlight of which would be a major CSR initiative through the year, starting with theÂ first quarter of 2012 â when RsÂ 25 from the sale of each Popular Penguin will go toÂ a charity fund.
As publishers, Penguin India is very much a part of the digital age. With the strongest online presence of any Indian publisher, and a very strong following on social networking sites, its website and a robust book club, Penguin India is at the forefront of the digital space. The Penguin app for smartphones that was launched in 2011 will have fabulous new features unique to the publishing industry. There will be an all new Penguin India website for booklovers to connect to as well.
There will also be very special editions of the immensely popular Penguin Lecture and Spring fever, which will travel to other Indian cities, reaching out to whole new audiences.
Penguin Books India is the largest English language trade publisher in the subcontinent. Founded in 1985, Penguin India began publishing in October 1987 with six books. The company now publishes more than 250 new titles every year and has an active backlist of over 3,000 titles. Apart from English, Penguin India also publishes in Hindi, and its books are available in several Indian languages including Hindi, Marathi, Gujarati, Tamil, Telugu, Kannada, Malayalam, Bengali and Urdu from local language publishers.