Outlook Group re-launches Outlook Business

The business magazine from Outlook Group gets new tagline 'Think Beyond. Stay Ahead.'

BestMediaInfo Bureau | Delhi | January 17, 2012

The Outlook Group has re-launched Outlook Business, India's fastest growing business magazine. The new Outlook Business offers top-rung executives cutting edge content across the business spectrum. The revamped magazine also integrates content from its erstwhile sister publication Outlook Profit that was targeted at finance professionals and stock market investors. “We are happy to present a more comprehensive Outlook Business this New Year. Our philosophy and what will drive the editorial agenda is summed up in our new tagline Think Beyond. Stay Ahead,” said Maheshwer Peri, Publisher of Outlook Group.

“In the times that we live in, no company or individual can afford to take things for granted, irrespective of their current market leadership. History is replete with examples of companies/brands that have failed over time because of their inability to think beyond and adapt themselves to a changing environment. In effecting this revamp, we have built this imperative into our content,” said N Mahalakshmi, Editor, Outlook Business.

Outlook Business now has three thrust areas - enterprise, strategy and markets. Enterprise gives readers a preview into the world of budding entrepreneurs, emerging businesses and private equity investments. Strategy focuses on mature companies and leaders in business and the markets section delves on key trends driving them.

Outlook Business is currently the second most widely read business publication in India. This feat has been achieved within a short span of five years. “We are confident that with our new content strategy Outlook Business will appeal to a larger audience,” said Indranil Roy, President, Outlook Group.

Info@BestMediaInfo.com

Info@BestMediaInfo.com