Mandate to provide a strategy and creative vision to take Incredible India to the next level in both, the domestic & international markets
BestMediaInfo Bureau | Delhi | January 27, 2012
Ogilvy Delhi has been awarded the prestigious Ministry of Tourism (Incredible India) business. This contract has been won following an open and competitive multi-agency pitch from among agencies across India.
Said Piyush Pandey, Executive Chairman & Creative Director, Ogilvy South Asia, âI am absolutely delighted that the Incredible India campaign that we had launched in 2003 is now back with us. Â We look forward to doing some incredible work for India Tourism.â
With this win again, Ogilvyâs mandate over the next three years is to provide a strategy and creative vision. Â This should align with and take Incredible India to the next level in both, the domestic and international markets.Sanjay Thapar, Group President - North & East, Management, Ogilvy & Mather, New Delhi adds, âBuilding a Brand for the country is probably one of the highest honours that any agency can be given and I am so happy that we have received this opportunity once again for India. We launched Incredible India when the journey first began and will now partner the Ministry of Tourism to take it to greater heights again. This is probably one of the best things that could happen to us at the start of 2012.â
Ogilvy India has established its capabilities in the tourism sector having created very laudable campaigns for MP Tourism, MTDC (Maharashtra Tourism Development Corporation), Gujarat Tourism among others. Ogilvy Delhi is currently handling J&K Tourism and has been empanelled with HP and Rajasthan Tourism in the past.Tourism is the second largest foreign exchange earner in India. Besides being an economic driver for growth. Tourism promotes national integration and international brotherhood. India's thousands of years of history, its length, diversity and the variety of geographic features make its tourism offering interesting, large and varied.