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Mandeep Malhotra elevated as President of Mudra Max

He will head Retail and Experiential businesses of the group besides his existing role as Head of OOH. He will report to Pratap Bose

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Mandeep Malhotra elevated as President of Mudra Max

Mandeep Malhotra elevated as President of Mudra Max

He will head Retail and Experiential businesses of the group besides his existing role as Head of OOH. He will report to Pratap Bose



BestMediaInfo Bureau | Delhi | January 6, 2012

publive-imageMandeep Malhotra has been elevated as President and Head of Mudra Max. He will be in-charge of the Mudra Max offerings comprising experiential businesses (Kidstuff, Celsius, Terra and Concrea) and retail cluster (Prime Retail, Prime Consult, Prime Wayfinding, Multiplier and Pratham).

Malhotra will handle take on these additional responsibilities in addition to his current role as Head of OOH and will report to Pratap Bose.

Commenting on his new appointment, Malhotra said, “I am proud to be part of Mudra Max, a specialist agency that offers its clients an integrated approach to brand and business solutions. The agency is a great place to work as it provides a supportive and enabling environment that helps people realise their full potential. I look forward to taking charge of this mandate and leading my team in achieving new highs for our clients.”

Pratap Bose, COO Mudra Group, said, “Over the last three years Mandeep has done a commendable job in driving the growth and profitability of our OOH businesses and also in creating the finest outdoor team in the country. That apart, his charm, confidence and never say die spirit has been extremely endearing and infectious, and this has been his biggest asset.”

With a Masters in Business Advertising from Melbourne, Australia, Malhotra has over 12 years' experience in outdoor media. Prior to Mudra, he had worked with Clear Channel India, Rediffusion DY&R, 141 Wall Street (the OOH arm of Bates 141), Asian Age, Pioneer and Total Media Melbourne. He has managed brands such as Tata Indicom, Airtel, Reebok, Discovery, CNN IBN and Nokia among others. He has won four One Show awards and 3 Pencil awards.

He is part of the Gold Lion team at Cannes and has also received the award of Entrepreneur of the Year along with the Suit of the Year twice at Ogilvy & RMG. He is the brain behind the recent successful launches of Aircel, Pepsi, Reebok, HT, Jet Airways, Reliance Capital, Micromax, Amway among others.

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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