The seventh edition of In-Store Asia to take place from February 16 to 18, 2012 at Pragati Maidan New Delhi
BestMediaInfo Bureau | Delhi | January 17, 2012
Having traversed six successful years wherein with every passing year, In-store Asia has only become bigger and better. This event in the past six years has been about keeping abreast and looking ahead in the Shopper Marketing and Retail Design Industry with learning from established global practitioners and service providers from Indian and International markets.
Now at the threshold of its 7th Edition, In-Store Asia 2012 brings with it new learning and glimpses from the current and the future.
Like always this year too we have a great line-up of speakers; thought leaders, practitioners, and experts’, people who have been there done that will share varied dimensions and dialects of Shopper insights, shopper marketing, Retail Design and Retail insights. Here’s what makes this event better than before:
Sameer Satpathy, Executive VP & Head Marketing - Consumer Product Business Marico Limited will highlight ‘The changing consumer challenges for Marketers’. And combining the consumer and shopper understanding for crisper communication at retail, Sandeep Thangiah, Associate VP - Shopper & Customer Marketing - Cadbury Kraft India and Jitendra Papneja, Head – Consumer Insights (CIS), Kraft Foods will give a joint presentation on ‘Integrating consumer & Shopper understanding to influence choice at retail’
Being a shopper research expert Tara Prabhakar, Development Director, TNS Retail & Shopper APAC, will talk about "Aligning a brands in-store objectives, in-store research methodologies and in-store activation to build category leadership in FMCG."
Solutions Symposium: The Expo at In-Store Asia perpetually has been the source of reliable resources. Every passing year we have bought together solution providers who go beyond the realms of being mere facilitators. In them brands, retailers and the likes have found sustainable business partners, synergizing with whom in-store marketing endeavors have attained success. While the Expo lives up to its promise yet again this year, it also has something more to offer:
Celebrating You: At the end, what we do is not just about business, what we do is also something that we love and are passionate about. Visual Merchandising & Retail Design Award is an initiative dedicated to celebrating outstanding Retail Design and Visual Merchandising. For us the inclusive growth is incomplete without recognition, thus with the VM&RD Award we seek to recognize every effort you have put in to create great stores, which have been doing great business.
In-Store Asia 2012 will also render itself to be a platform where POPAI’s Outstanding Merchandising Achievement (OMA) will be hosted; a yielding opportunity for the Indian POP service providers to walk up the pedestal of recognition. OMA will recognize the most innovative and effective in-store and retail displays that lift sales and make products memorable and enticing to consumers.
The excitement doesn’t end here; indulge yourself into creative challenges and interactions while you are at In-Store Asia 2012.
Three days where the community and its people rejoice what they do, and in-turn celebrate what they are. Meeting, industry folks, mentors, and friends; discussing, debating, and collaborating In-Store Asia is what it does and what you make of it.