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In-Store Asia 2012: keeping abreast and ahead

The seventh edition of In-Store Asia to take place from February 16 to 18, 2012 at Pragati Maidan New Delhi

BestMediaInfo Bureau | Delhi | January 17, 2012

February 2012, is your time to dive into the details of retail. As the 7th Edition of In-Store Asia is slated to happen on 16th-18th February 2012 at Pragati Maidan New Delhi.

Having traversed six successful years wherein with every passing year, In-store Asia has only become bigger and better. This event in the past six years has been about keeping abreast and looking ahead in the Shopper Marketing and Retail Design Industry with learning from established global practitioners and service providers from Indian and International markets.

Now at the threshold of its 7th Edition, In-Store Asia 2012 brings with it new learning and glimpses from the current and the future.

Like always this year too we have a great line-up of speakers; thought leaders, practitioners, and experts’, people who have been there done that will share varied dimensions and dialects of Shopper insights, shopper marketing, Retail Design and Retail insights. Here’s what makes this event better than before:

  • For the first time we at In-Store Asia have split the content of the two day convention into two broad categories. Day one of the convention will be about FMCG & Consumer Durables in-store activities and shopper in-sights. While Day two will take you through the nuances of Apparel & Lifestyle categories and the role of visual merchandising and design therein.
  • The FMCG & Consumer Durables day has a host of speakers hailing from varied categories, brands and agencies who will discuss shopper marketing, shopper insights and in-store experience from varied perspectives. Ram Iyer, Executive Vice President – Retail, Vodafone India will be speaking on ‘The future of retail – lessons and trends across categories’.

Sameer Satpathy, Executive VP & Head Marketing - Consumer Product Business Marico Limited will highlight ‘The changing consumer challenges for Marketers’. And combining the consumer and shopper understanding for crisper communication at retail, Sandeep Thangiah, Associate VP - Shopper & Customer Marketing - Cadbury Kraft India and Jitendra Papneja, Head – Consumer Insights (CIS), Kraft Foods will give a joint presentation on ‘Integrating consumer & Shopper understanding to influence choice at retail’

  • From the agency side we have Nicholas M. Dudynskay – EVP, Global Director of Retail Marketing – Leo Burnett Worldwide simplifying the journey from insight to ROI for FMCG companies as he doles out details on ‘Integrating insight, innovation and execution to deliver ROI & Category Leadership at retail – An FMCG Perspective"

Being a shopper research expert Tara Prabhakar, Development Director, TNS Retail & Shopper APAC, will talk about "Aligning a brands in-store objectives, in-store                research methodologies and in-store activation to build category leadership in FMCG."

  • Also owing to the changing times and witnessing the role technology has started to play in enhancing the retail experience by blending the physical and virtual store for the first time entail a session which will pave the road for technology to enter in-stores. We have Jim Crawford, Principal – Tabrena Retail who will impart wisdom on ‘The art of using technology to enhance the store experience’.

  • further on helping to decode the Indian male shopper while he shops for the premium category Hetal Kotak, Chief Operating Officer, ColorPlus Fashions Ltd. will spell the nuances of ‘Retailing to the Indian Male Shopper in the premium category’
  • From the telecom sector we have Asim Warsi, Director Marketing – Mobile Business, Samsung India.

  • While on the Visual Merchandising and Retail Design front comprehending the crucial link of commercials, we for the first time traverse the ‘Business of design’ dimension. We have eminent speakers like Ajay Shah of Design Studio, Jacob Mathew - Director, Idiom, David Blair – Managing Director, FITCH South Asia, sharing their perspectives on the Business of design. We also have Steve Kaufman, Editor at Large for VMSD who will be presenting on “Achieving standards of retail excellence - A Whole Foods case study"

Solutions Symposium: The Expo at In-Store Asia perpetually has been the source of reliable resources. Every passing year we have bought together solution providers who go beyond the realms of being mere facilitators. In them brands, retailers and the likes have found sustainable business partners, synergizing with whom in-store marketing endeavors have attained success. While the Expo lives up to its promise yet again this year, it also has something more to offer:

  • 40% new exhibitors: a number for which we at In-Store Asia 2012 have put in deliberate efforts. Reading into your needs of more options and a broader spectrum of solution providers, we at In-Store Asia have channelized considerable efforts in finding new exhibitors. And we have managed to attain a healthy number of 40%. And with this the expo at In-Store Asia 2012 is enriched further.

Celebrating You: At the end, what we do is not just about business, what we do is also something that we love and are passionate about. Visual Merchandising & Retail Design Award is an initiative dedicated to celebrating outstanding Retail Design and Visual Merchandising. For us the inclusive growth is incomplete without recognition, thus with the VM&RD Award we seek to recognize every effort you have put in to create great stores, which have been doing great business.

In-Store Asia 2012 will also render itself to be a platform where POPAI’s Outstanding Merchandising Achievement (OMA) will be hosted; a yielding opportunity for the Indian POP service providers to walk up the pedestal of recognition. OMA will recognize the most innovative and effective in-store and retail displays that lift sales and make products memorable and enticing to consumers.

The excitement doesn’t end here; indulge yourself into creative challenges and interactions while you are at In-Store Asia 2012.

  • Among the many firsts at In-Store Asia 2012 is VM Challenge, a live window display contest participated by the top VM practitioners in India to be steered by Surender Gnanaolivu, Executive Vice President – Store Development & Presentation – Mahindra Retail Private Limited. An initiative that is sure to engage the creative you.

Three days where the community and its people rejoice what they do, and in-turn celebrate what they are. Meeting, industry folks, mentors, and friends; discussing, debating, and collaborating In-Store Asia is what it does and what you make of it.

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