Close on the heels of bagging Augere's Wireless Broadband business, the agency has now added Kotak's Mutual Fund business to its kitty. There was no pitch involved
BestMediaInfo Bureau | Delhi | January 9, 2012
2012 is already turning out to be an exciting year for Everest with two wins in the first month itself. Close on the heels of bagging Augere's Wireless Broadband business in India, Everest Brand Solutions has now added Kotak's Mutual Fund business to its kitty. There was no pitch involved as the company awarded the business to the agency based on the strategy and creative work presented by it.
Dhunji S Wadia, President, Everest Brand Solutions, said of the win, “We welcome Kotak Mutual Fund to the Everest family. We believe in working with our clients and adding value to their business. More and more clients are recognising what we bring to the table. It's a huge vote of confidence for our way of working and it is a significant win for us.”
Dhunji further stated, "Everest is in an exciting phase of transformation. The hard work put in over the last few months is bearing fruit now. We expect a lot of action in the coming months."
Rahul Jauhari, National Creative Director, Everest, said, "Our point of view on what Kotak Mutual Fund should do given the turbulent times in the market found favour with the Kotak team. And, of course, the vibes between our teams were great. It's an exciting category as well.”
Everest witnessed the onset of change with a change of guard at the senior management level and subsequent additions to the core team in 2011. Since then the agency has been in a 'transformational' mode, adding businesses like Danone B:lue, Ranbaxy Volini, GoAir and Augere’s Wireless Broadband to the kitty, amongst others.
Kotak Mahindra Asset Management Company (KMAMC), a wholly owned subsidiary of KMBL, is the asset manager for Kotak Mahindra Mutual Fund (KMMF). KMAMC started operations in December 1998 and has over 10 lakh investors in various schemes.