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DDB Mudra appoints Louella Rebello as ECD

She moves from Ogilvy & Mather and will head the Mumbai creative team at DDB Mudra

BestMediaInfo Bureau | Delhi | January 6, 2012

DDB, one of the three branded agencies of the DDB Mudra Group, has recently appointed Louella Rebello as Executive Creative Director. Her appointment will be effective from the first week of February 2012. She will move from Ogilvy India, where she is currently serving as Senior Creative Director.  Louella will be a part of Rajeev Raja's team and her immediate mandate will be to head the creative team at DDB Mumbai.

Commenting on her appointment, Rebello said, “It's been a glorious nine years at Ogilvy, where I worked on some of the best brands, did some fun campaigns, worked with some fine people, and more importantly, made friends for life. But I feel that it's time to try something new. DDB Mudra seems like the right fit in terms of brands, people and their vision."

Rajeev Raja, a consultant with DDB Mudra, said, "Rebello has created some of the finest automobile communications in the country for Tata Motors. I have worked with her in the past and have seen her evolve over the last decade or so into one of the country's leading creative talents. I look forward to work with her to make DDB Mudra an agency to reckon with in 2012."

Rajiv Sabnis, President, DDB India, calls Rebello a bright, young talent waiting to explode on the big scene. "Her coming on board gives her a larger role and canvas to paint on. She has infectious enthusiasm and energy, and some pathbreaking work in the automobile, financial, and FMCG categories."

Rebello has more than 14 years’ experience in advertising. A post-graduate in Social Communications Media from Sophia Polytechnic, Rebello began her career in Pressman Advertising as a copywriter in January 1998. After spending about two years at the agency, she joined Triton Communications in 1999 as Senior Copywriter.

She joined Bates as Copy Supervisor in 2001. In January 2003, Rebello joined Ogilvy India as Creative Supervisor and held the post for about four and a half years before being promoted to Associate Creative Director in 2007. In April 2011, she was designated Senior Creative Director.

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