Launches new TVCs featuring both to promote the concept of a ‘healthy mouth’
BestMediaInfo Bureau | Delhi | January 12, 2012
Colgate-Palmolive (India) has announced that tennis champion Mahesh Bhupathi and actor and rugby player Rahul Bose will join ‘Colgate Total’ in support of the brand’s commitment to increase awareness on the need for a ‘healthy mouth’. Bhupathi and Bose will star in a series of TV commercials to be aired on national and regional channels.
Rekha Rao, VP - Marketing, Colgate-Palmolive (India), said, “In India, there is a growing awareness towards maintaining a healthy body. However, not all of us realise the importance of a ‘healthy mouth’. Colgate Total is, globally, our best and technologically most advanced oral care product. It provides 12-hour superior protection against germ build-up for a healthy mouth. Mahesh and Rahul pay a lot of emphasis on physical wellness which is critical in their professions. They will support Colgate in our endeavor to create widespread awareness on the importance of a ‘healthy mouth.’”
Bhupathi said, “As professional athletes, we sometimes do not give much importance to what is not visible to us. A ‘healthy mouth’ is linked to our overall health and is something that cannot be taken for granted.”
“I have always been obsessed with health and fitness. I exercise regularly, maintain a healthy diet and follow a disciplined oral care regime. When I got to know the significance of a healthy mouth for a healthy body from the leaders of oral care, Colgate, it was amazing to learn how Colgate Total so completely meets my oral care needs. Having experienced Colgate Total, I recommend it to my friends and family,” said Bose.