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Aaj Tak named most trusted TV channel by Brand Trust Report

Number one in both TV news segment and the entire TV category; Features in the top 200 across all brands; Climbs up 22 ranks from last year

January 31, 2012:

Aaj Tak, India’s leading news channel, part of the TV Today Network, has once again emerged as the most trusted news TV channel according to the Brand Trust Report released recently. Not just news segment, Aajtak also stands undisputed as the most trusted brand across the entire television category.

The Brand Trust Report, India Study is a scientific study of Brand Trust TM. TRA's proprietary 61 primary components matrix, developed over three years of research is the basis of the study.

Joy Chakraborthy, CEO TV Today Network said on the occasion, “It’s a proud moment to see Aaj Tak continuing its journey to set new benchmarks. What’s the most heartening is that it’s not just numbers that make Aajtak the undisputed leader but also the unshakeable trust of India behind these numbers.”

It’s interesting to note that Aajtak has been the most preferred news channel on almost all important news events this year. The viewership numbers have slotted Aajtak on the top across Lok Pal Bill presentation in Lok Sabha, Anna Hazare’s protest, Baba Ramdev’s agitation at Ram Lila ground, Mumbai blasts, India’s win at the ICC World Cup, and Gadaffi’s killing. Also it was the leader on the counting day of the 5 key state elections.


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