In his second innings with Zee, Reddy will be heading Zee Telugu, Zee Kannada and Zee Tamil; he will report to Nittin Keni.
BestMediaInfo Bureau | Mumbai | September 13, 2011
Zee Entertainment Enterprises Limited (ZEE) has appointed Sanjay Reddy as EVP–South Cluster. This will be Sanjay’s second stint with ZEE after a gap of two years. In his new role, Sanjay will be heading ZEE’s all south channels, i.e. Zee Telugu, Zee Kannada and Zee Tamil. He will report to Nittin Keni.
Speaking on the appointment, ZEE MD & CEO, Punit Goenka said, "We are delighted to have Sanjay back in our team. South has always been one of ZEE’s key market and we are confident of consolidating our position, with a robust team headed by Nittin and Sanjay.”
Nittin Keni, ZEE Creative Head said “In-line with our strategy to strengthen our position in southern market, Sanjay will contribute tremendously to growing and expanding the ZEE brand further. I am looking forward to working with Sanjay to steer the growth in southern market.”
Sanjay Reddy said, “I am extremely pleased to join the group at such an exciting time in the history of the ZEE brand. With such a vibrant team, my challenge now is to drive the change, in-line with our Company objectives and strengthen the brand further in the southern market.”
Sanjay brings with him over two decades of experience in the Media & Entertainment industry. Prior to ZEE, Sanjay has been associated with other media firms in India, which include Walt Disney, MSM Network, ESPN Star Sports, Bennett and Coleman and Co. Limited. His last assignment was with Sun TV Network as Business Head (Telugu Cluster).