To handle creative, SEO, social media and websites for leading brands like Park Avenue, Premium and Parx
Pallavi Goorha Kashyup | Mumbai | September 23, 2011
Quasar’s Mumbai team has bagged the digital account of JK Helene Curtis, part of the Raymond Group. The portfolio includes leading brands such as Park Avenue, Premium and Parx. As the digital AOR, Quasar will handle multiple digital responsibilities including creative, SEO, social media and websites.
JK Helene Curtis did not have a digital AOR prior to Quasar, which reflects the company’s serious approach towards a digital media and creative strategy.
Moneka Khurana, Business Director - West, Quasar, said, “We see this as a great opportunity to leverage Quasar’s 360-degree capabilities to the maximum. We are excited about working with JKHC.”
Anil Kulkarni, Business Director, JK Helene Curtis, said, "We are happy to assign our digital responsibility to Quasar. The digital medium is the medium of the future, and JK Helene Curtis would like to replicate its offline success on to the online platform. We feel that Quasar is the right partner as they offer end-to-end solutions and we are happy to partner them.”
Quasar’s Mumbai operation handles clients such as Sharekhan, Colgate Palmolive, Eureka Forbes, Switzerland Tourism, and Tata AIG General Insurance, to name a few.