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Nick's Keymon Ache reaches a record breaking mobile downloads

Keymon game amongst top 10 most downloaded game globally on Nokia Ovi

Nick’s Keymon Ache reaches a record breaking mobile downloads

Keymon game amongst top 10 most downloaded game globally on Nokia Ovi

September 27, 2011:

Keymon Ache, India’s first non-mythological contemporary animated show on Nickelodeon India, has achieved a record-breaking number of 1.9 million mobile game downloads. Nickelodeon has created new waves especially in the digital and mobile space by launching various games and engaging kids and youth. These games were designed keeping in mind the Gen-Y and getting them hooked on to these games. The Keymon mobile games like, ‘Keymon goes fishing’, ‘Dance Master Keymon’, ‘Keymon on Scooter’, etc. were deployed across various mobile operators, Nokia’s official application store ‘Ovi’, ‘GetJar’ to name a few.

Keymon Ache was launched digitally through its microsite www.keymon.in that offered Keymon games, wallpapers, videos and other downloads along with introducing Keymon on the Nickelodeon Facebook fan page. With these activations, the show Keymon Ache created few highlights and ground-breaking numbers that have made the show popular amongst the young audience. The microsite received over 50,000 visitors in just about 4 months since the launch of the show,

On mobile too the numbers have been very encouraging. The first ever mobile game from Nickelodeon has become the hot favourite game with the kids by charting on the Top 10 most downloaded game globally on Nokia OVi. The games ‘Keymon on Scooter’ and ‘Dance Master Keymon’ have received 1,40,732 and 47,110 number of download on Nokia OVi respectively. If these numbers aren’t enough, Keymon Ache has received record-breaking number of 1.7 million downloads through the single game - ‘Keymon goes Fishing’!

Commenting on the success of the show, Nina Elavia Jaipuria, Executive Vice President & General Manager, Nickelodeon India commented, “Nickelodeon’s ambition has always been to create a potent platform where kids and their favourite characters can interact. This creates endearing bonds with kids. ‘Keymon Ache’ mobile games were created keeping in mind the pulse of GenY and the results are heartening. Our endeavor is to continue to have a strong presence in the digital and mobile space and achieve path-breaking numbers by providing kids the best of entertainment.”



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