Neo Sports Network launches Season Campaign

Targets sports enthusiasts across multiple touch points including print, television, digital and consumer activation programs.

BestMediaInfo Bureau | Mumbai | September 6, 2011

Neo Sports Network has launched a 360-degree marketing campaign highlighting the top drawer blockbuster line up of live sports. The network will showcase 24 blockbuster events across 12 months, equaling over 300 plus days of live action.

Neo Cricket has always provided viewers with the best line up of live Cricket and has a fantastic line up ahead with India England (Oct), India West Indies (Nov –Dec), India Pakistan (Mar – Apr) and Asia Cup (Mar) . Neo Sports has been on an aggressive acquisition spree and has added marquee events like Copa America, Rugby World Cup, French Open and UEFA Euro 2012. This is by far the best live sports line up across any sports network in India.

The 360 degree campaign will target sports enthusiasts across multiple touch points including print, television, digital and consumer activation programs. The network has launched “Neo Super Champ” – an on air consumer contest wherein every month, one lucky sports fan can fly to watch a blockbuster event live.

Prasana Krishnan, COO – Neo Sports Broadcast Pvt Ltd said, “We have fortified our product offering with blockbuster events across diverse sports and the biggest events ranging from India Pakistan Cricket to UEFA Euro 2012 will be available on the Neo Network. The campaign highlights our core promise of delivering 24 blockbuster events across 12 months to the avid sports fan in India. Infact, we will shortly announce some more big ticket acquisitions.”

Info@BestMediaInfo.com

Info@BestMediaInfo.com