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MTV launches Cornetto 'Luv Reels Take 2'

Conceptualized by Mindshare, the series of romantic short films hits theatres on October 7; premiers on October 14 at 7pm on MTV

MTV launches Cornetto ‘Luv Reels Take 2’

Conceptualized by Mindshare, the series of romantic short films hits theatres on October 7; premiers on October 14 at 7pm on MTV

BestMediaInfo Bureau | Mumbai | September 30, 2011

India’s favourite youth brand MTV and Kwality Wall’s Cornetto in collaboration with Kunal Kohli Productions will present the second season of its series of romantic short films ‘Cornetto Luv Reels - Take 2’. After the successful first season of the series a year ago, this one of a kind project that provides a platform to anybody who has the passion for acting, singing, and writing scripts is back yet again. Starting October 14, 2011, Friday at 7 pm on MTV, will exclusively showcase a series of 3 short films / love stories directed by Kunal Kohli Productions.

Kick-starting the movie careers of several new aspiring actors, singers and music composers; ‘Cornetto Luv Reels - Take 2’ will air a 60 minute short film every week.  Kunal Kohli Productions has extended support for the Direction as well as the Production of these films. The lucky winners of the contest who will be making their debut on screen are Rahul Preenja as Karan Kriplani, Saahiel Sehgal as Gaurav, Sukhmani Sadana as Payal and Gaurav Kakkar as Karthik. The short films from the ‘Cornetto Luv Reels - Take 2’ series will also be exclusively screened at select PVR Cinemas in Mumbai & Delhi and INOX theatre in Mumbai for the audience.

Cornetto Luv Reels - Take 2’ brings to your television screens three exciting, delightful and heart-warming love stories to reminisce - ‘Phir’, ‘Ishq Holiday’ and ‘The Saviour’. ‘Phir’, is a story of two strangers, Karan and Ayesha and their journey through Mauritius and the mysteries surrounding their pasts. ‘Ishq Holiday’ will take you through Payal’s dream of a perfect romantic holiday with her Mr Right only with a few twists and turns.  ‘The Saviour’, is a story about Pia who meets Karthik on her way to her cousins wedding and how circumstances unfold a spell binding saga.

On the launch of the second season Aditya Swamy, EVP and Business Head – MTV India said, “At MTV, we are continuously looking at boosting the spirit of the youth and searching for new avenues/creative ways to showcase young talent. Cornetto Luv Reels is one such platform for the raw and young talent at large in varied fields”. He further added, “After the tremendous response from the project last year, this year too we have received an overwhelming number of entries, reassuring us that we are doing something that the youth really wants.”

Sapan Sharma, General Manager Kwality Walls Cornetto Ice-creams commented, “Cornetto is a brand for the youth and is all about expressing what’s inside their heart. That’s what we call Say it with Cornetto! Cornetto Luv Reels has a mission of bringing to surface the talent hidden inside our youth. This is a unique contest in which the aspirants upload their videos, pictures, songs and scripts on to take a shot at Bollywood. This year we received over 1.36 lakh entries and that has tripled from last year. Also our Facebook fan numbers are surging and we have close to 5 lakh young consumers on our page.”

“Cornetto Luv Reels - Take 2 is a path breaking example of how co-creation really works. One of the key tasks at HUL in developing world-class Media Innovation is to drive consumer engagement, media effectiveness and build repeatable and sustainable properties. Cornetto Luv Reels - Take 2 is one such successful example” says Mindshare’s Ravi Rao, Leader-Team Unilever, South-Asia.

“CLR Take 2 is a result of choreographic convergence of passion and persistence that has made it bigger and better and will continue to do so. The teams' endeavour throughout the campaign stages was to remain true to the motto of CLR 2; ‘for the youth, by the youth and of the youth’ and it achieved this by relentlessly driving excellence at all stages of consumer relevance, authenticity and engagement”, says Mindshare’s Shan Jain, Principal Partner, Foods and Beverages, Team Unilever.

Kunal Kohli, Kunal Kohli Productions also commented, “We are thrilled to be associated with MTV and Kwality Wall’s Cornetto on the project this year too. After gruelling online auditions we came up with the winners who would get an opportunity to be part of three romantic short films this year.”

Come October 14, 2011 - Get set to watch out for young and untapped talent in the field of acting, singing and scriptwriting as they bring to life enchanting love stories in their own Bollywood style renditions.

The concept of Luv Reels is developed by Mindshare, a Group M Company.

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