Spice Digital to be technology partner; Chennai, Hyderabad, Bangalore and Mumbai to go live in Phase 1.
BestMediaInfo Bureau | Mumbai | September 7, 2011
This service has been made possible due to BIG Digital’s association with Spice Digital as the technology partner and Airtel as the operator. BIG Digital’s objective with this one of a kind initiative is to tap into Airtel’s huge subscriber base by giving them this innovative value add and in turn getting a captive audience across specific regions for 92.7 BIG FM.
What this basically means is that if you are a Tamilian based in Mumbai you can listen to 92.7 BIG FM Chennai on your Airtel mobile sitting here. This service will be available across all the circles of Airtel.
The features of this unique proposition are FM Streaming Capability, Personalized Recommendation for users, Special content such as New Movies, Celebrity Specials etc, Channel Language Selector to provide the relevant channels to the users.
Commenting on this initiative, Soumen Ghosh Choudhury, Executive VP & Business Head, 92.7 BIG FM commented, “This path-breaking initiative from BIG Digital will make Airtel subscribers feel at home whichever part of the country they are in. The cutting edge technology used by our partners Spice Digital will ensure the seamless and high quality transmission of 92.7 BIG FM shows anywhere in the country”.
Shehzad Azad – Head of Business Development and Alliances at Spice Digital added ” We are delighted to partner with 92.7 BIG FM to bring their entire range of innovative content closer to the Airtel subscribers. The service is being launched across all Airtel circles wherein content from all 45 BIG FM stations would be available to the customer on demand wherever they are. Through this partnership we will also be able to leverage the huge media/marketing strength of BIG FM for faster adoption of this service. It is our continuous endeavor to make the mobile VAS space more exciting for the customers through fresh and innovative content and provide rich user experience through unique propositions.