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The Midas Awards announces 2011 Midas Report

Second annual creative rankings in Financial Advertising & Marketing.

The Midas Awards announces 2011 Midas Report

Second annual creative rankings in Financial Advertising & Marketing.

BestMediaInfo Bureau | Delhi | August 26, 2011

The Midas Awards, honoring advertising in banking, brokerage, insurance, mutual funds, and credit, in addition to real estate, accounting, and consulting announced today that it will release the second annual Midas Report.   Unveiled in 2010, the Midas Report recognizes and ranks the most successful companies in the financial advertising and marketing communications industry.  The upcoming report will be released in early December following the selection of the 2011 Midas Award winners by the Awards Grand Jury.

The Midas Report uses a creative ranking system based on points earned for winning entries and provides a historical account of the highest ranking companies within the competition. Midas Report points are calculated as follows:  King Midas Award, 9 points; Gold Ingot Award, 6 points; Silver Ingot Award, 4 points; and Finalist, 1 point.

Last year, the 2010 Midas Report announced that The Jupiter Drawing Room South Africa led in the ranking report with a grand total of 36 points.  The Jupiter Drawing was also the most awarded agency in the 2010 competition, earning two Gold Ingots and five Silver Ingots.

In addition to the inaugural Midas Report, a 10 Year Midas Awards Anniversary Report was created in 2010, honoring the most creative and accomplished companies throughout the history of the competition.  The Jupiter Drawing Room was the top ranking company on the The Midas Report, 10 Year Anniversary with a total of 147 points.

Graham Warsop, Chairman of The Jupiter Drawing Room (South Africa) had this to say about the Midas Report. “At The Jupiter Drawing Room we’ve always adopted the attitude that financial services advertising can be as creative and innovative as the more sexy sectors, if one approaches it with the correct mind set. It’s very pleasing for our agency staff and our clients that we’ve won this accolade against such strong competition,” said Mr. Warsop.  “Whilst recognition on an annual basis is welcome, it’s particularly satisfying to be recognized for a consistent performance spanning a decade.”

In 2010, McCann Erickson NY, USA was the King Midas Award recipient for “The Priceless Gift Finder” for client MasterCard Worldwide.  McCann Erickson garnered 30 points on the Midas Report.   King James Cape Town, South Africa was tied with 30 points.  In addition, DDB Johannesburg, South Africa received 24 points, and Wiktor Leo Burnett Bratislava, Slovak Republic received 16 points.  To view the complete Midas Report, go

The Midas Awards Grand Jury is comprised of prominent client and agency leaders from the creative and marketing disciplines, as well as recognized experts in financial policy and communications.

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