Star Movies and Star Plus to premier AVATAR

To simulcast in English and Hindi on this Independence weekend.

August 3, 2011:

Star Movies, India's leading English movie channel, brings the biggest grossing movie in cinema history, AVATAR will premiere on Indian television As an Independence weekend special, Avatar will premiere on Sunday, August 14 at 1 pm on both Star Movies and Star Plus. Celebrate Independence Day; with an Avatar telecast in both English and Hindi, giving Indian viewers the freedom to watch the greatest Hollywood blockbuster of the decade in the language of their choice.

Avatar, the Oscar® and Golden Globe® winning epic is the highest grossing film of all time, taking in over $2.6 billion in worldwide box office and is a must watch for all movie collectors and movie buffs . As an Independence weekend special, fans from across the country will discover every detail and relive every moment of James Cameron's AVATAR from the comfort of their own home in Asli HD. AVATAR's masterful cinematography, art direction and visual effects will lend itself to awe-inspiring clarity in the extraordinary all-encompassing experience in Asli HD .

Saurabh Yagnik, GM & Sr. VP, English Channels, STAR India, says, “STAR Movies is a Hollywood Expert and a leading destination for the biggest Hollywood blockbusters in India. We are committed to growing the consumption of Hollywood movies here and are very proud to bring the greatest blockbuster of the decade for fans in the country. Avatar is truly an epic fight for freedom and therefore premiering it through the Independence weekend in India builds the right connect for our fans. We have implemented a robust marketing plan to promote, engage and connect with audiences across the country.  We are certain that with Avatar premiering in English and Hindi, we will be able to build relevance for larger audiences in the country.”

STAR Movies brings 'Avatar' as a part of the  month long sci-fi movie festival  titled, 'BATTLE FIELD EARTH', that will premier action packed and gripping Sci Fi movies every night at 11  all of August.

STAR Movies is a leading English movie channel in India, which has been redefining the English entertainment category for over 16 years. Enhancing the overall movie experience with Asli HD, STAR Movies brings a vast repertoire of the best of Hollywood blockbusters for Indian audiences through its exclusive tie-ups with some of the leading studios internationally, such as Disney, FOX and MGM. Through its clutter breaking initiatives and exciting content, STAR Movies continues to entertain, engage Indian audiences.

So gear up for the most exciting Independence weekend of all times !

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