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SMEs get branding opportunity with Vodafone Race to Fame

Vodafone flags off host of initiatives for much-awaited motor racing event in India.

SMEs get branding opportunity with Vodafone Race to Fame

Vodafone flags off host of initiatives for much-awaited motor racing event in India.

BestMediaInfo Bureau | Delhi | August 11, 2011

Vodafone Essar, one of India’s leading telecommunications service providers, today announced its run up to the much-awaited motor racing event in India. As part of its plans, Vodafone announced the launch of ‘Vodafone Race to Fame’ a unique and innovative engagement platform, which includes a host of activities. This initiative includes two different challenges ‘Vodafone Race to Fame- Life in the fast lane’ where 4 winners (2 consumers and 2 global enterprise customers) will get ‘a-money-can’t-buy’ experience, to spend the weekend with the Vodafone McLaren Mercedes (VMM) team during the motor racing event scheduled to be held at Noida on the 28th-30th October 2011. The ‘Vodafone Drive into the Big League’ extends a never before opportunity to small & medium enterprises (SME’s) to have their logo on the VMM cars that will race at the motor racing event in India.

Speaking on the launch Kumar Ramanathan, Chief Marketing Officer, Vodafone Essar said, “Vodafone is the title sponsor and official mobile partner for the Vodafone McLaren Mercedes team. Leveraging our global association, we are extremely delighted to offer our Indian customers an exhilarating experience by giving them a chance to get up close & personal with the VMM team. ‘Vodafone Race to Fame’ contest will fulfill motor sports fanatics’ wildest dreams and also gives thousands of viewers the thrill of watching it on their television screen.”

Commenting on this unique initiative, Naveen Chopra- Director –Enterprise & Carrier Business, Vodafone Essar said, “Vodafone Drive into the big league extends our commitment to support and recognize the small and medium business community towards an easier path to growth. We are very excited about this initiative and encourage all SME’s to participate in this never before opportunity to add their logo on the cars of one of the best performing racing teams.”

The call for entries for ‘Vodafone Race to Fame -life in the fast lane’ will start from third week of August 2011. Vodafone customers and Global enterprise customers can register themselves on Shortlisted contestants will compete at Go-Karting tracks at select 6 cities in India. Participants will be tested on their intellectual & physical caliber basis various competitive activities.  The lucky winners will get a thrilling chance to be a part of the VMM team & meet their favourite VMM drivers.

‘Vodafone Drive into the Big League’ gives small & medium enterprises an opportunity to have their logo on VMM car. Enterprises with a turnover greater than INR 10 crores and less than INR 250 crores & a total employee base of less than 1000 are eligible to participate. Shortlisted finalists will present their cases to an esteemed panel of experts where they will debate on a live television show for the coveted top spot. Participants can register themselves on

Apart from this, Vodafone has also planned a host of other activities like Hot Laps with the VMM drivers and road shows with VMM car among many other initiatives gearing up for the grand finale in Delhi.

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