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RED FM launches RED Mike season 2 in 12 markets

RED Mike encourages listeners to speak up and have their voices heard by a larger audience.

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BestMediaInfo Bureau
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RED FM launches RED Mike season 2 across 12 markets

RED Mike encourages listeners to speak up and have their voices heard by a larger audience.

BestMediaInfo Bureau | Delhi | August 18, 2011

publive-imageWorried about rising prices in the city? Frustrated with the city's crumbling infrastructure and the nation's corrupt netas? Here is your chance to speak out, share your opinions with the rest of people, and demand answers from those in power. Red Mike is back in a bigger, better avatar on Red FM, which is known throughout the country for its 'Bajaate Raho!' attitude and superhit music. Red FM 93.5, the station for expression, launched the second season of Red Mike in the cities of Ahmedabad, Bhopal, Bhubaneswar, Guwahati, Indore, Jaipur, Kanpur, Lucknow, Nagpur, Pune, Vadodara and Hyderabad from 8th August onwards. Listeners in these cities will be encouraged to speak up and have their voices heard by a larger audience.

Last year the campaign saw enthusiastic response from listeners who used the platform to express themselves and in the process highlight some important local issues. Citizens used Red Mike to not only request their favourite songs, but also discussed issues such as blatant demands for donation by colleges, increasing incidents of violence on women, erratic water and power supply amongst other. Not only citizens, authorities and officials from local government bodies such as the Municipal Commission and Police Department used the Red Mike to contribute their views and address the concerns of the citizens.

This year, besides radio the campaign will also rely on other media such as print and television, outdoor broadcasts, on ground activation in malls and on the street via street theatre groups, SMS and social networking sites such as Facebook and Twitter to provide citizens with multiple platforms to communicate and discuss.

Speaking on the launch of Red Mike, Nisha Narayanan, Senior VP- Projects and Programming, Red FM 93.5 Network said “At Red FM we swear by interactivity and Red Mike is both a tool and a symbol for expression. Last year, we were pleasantly surprised by the feedback we received from our listeners as well as government officials who used the airwaves to initiate conversations. This year, we have upped the ante. Red Mike will be fun, entertaining, bold and unlike anything else that any radio station is attempting. Through this campaign we intend to let listeners shape the radio station and its conversations. Red Mike will be everywhere, on air, on ground, in cyber space as well. People will have ample opportunities and avenues to contribute and engage. We will reach out to all, be it youngsters or senior citizens, by taking Red Mike to the places where they hang out, where they live etc.”

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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