Targets larger audience base with TV Campaign conceptualized by Happy Creative Services; watch the TVC here.
BestMediaInfo Bureau | Delhi | August 1, 2011
Myntra.com, one of the leading e-commerce companies in India has released a new brand campaign. Promoting their USP of the largest and latest lifestyle catalogue of clothing, footwear and accessories in the country, the novel concept focuses on the mantra – “A fashionable new age”.
Myntra.com is today one of India’s leading players when it comes to online fashion. Their product repertoire includes merchandise from some of the world’s most popular brands and spans across all categories from clothes to shoes to accessories.
The new film, which is their launch film, has been created by Bangalore based agency Happy Creative Services Pvt. Ltd. led by Kartik Iyer and Praveen Das.
The objective of the film was simple; to announce Myntra.com’s stature in the world of online fashion.
“The attempt was to create a film that’s pumping with energy, style and attitude; a creative piece that could stand up to all the fantastic products and services that Myntra.com offers. It’s a bugle call to those who believe that they belong to a new order” says Carl Savio, Creative Director, Happy Creative Services.
The new video which is Myntra’s first foray into Television was shot in the locales of Old Delhi and juxtaposes new age fashion with old age grit. The combination is symbolic of Myntra’s reach beyond the boundaries of urban India and announces their stature in the world of online fashion. The Film has been directed by Razneesh (Razy) Ghai and produced by Prithvi Raj Luthra from Native.
“It's not very often an agency gets to launch a fashion brand in such a scale. With an exciting film that’s all about the new cool, Myntra.com is fully set to soar into the world of fashion and we are excited to be a part of the journey”, mentioned Kartik Iyer, Founder Director, Happy Creative Services.
Myntra’s product repertoire includes merchandise from some of the world’s most popular brands and spans across all categories from clothes to shoes to accessories. Providing access to the best domestic and international brands to people outside the reaches of metropolitan and mall culture, the online shopping portal is today one of India’s leading players in the online fashion industry and seeks to expand their customer base even further with the new campaign.
“Myntra has seen phenomenal growth in the last few quarters and has established itself as leading e- commerce destination for fashion”, says Sanjay Ramakrishnan, SVP Marketing, Myntra.com.
“We want to reach out to a larger number of consumers in the country and spread awareness of the brand and hence a TV campaign”, he adds.