Ropes in Ranbir Kapoor as Brand ambassador; to roll out brand campaign supported by an anthem on 15th August.
Neha Saraiya | Delhi | August 10, 2011
The largest two wheeler producer in the country, Hero MotoCorp (formerly known as Hero Honda) has unveiled its new global corporate identity. The new avatar of the company, not only marks the end of 26 year old pact of Munjal family and Japan’s Honda Motor but also establishes, Hero group as the biggest sole entity in its space.
The mandate for re-designing the brand identity including the brand architecture, name, logo and positioning has been accomplished by Wolff Olins, a global brand & innovation specialist and a part of the Omnicom group.
The new logo of the two-wheeler major shows the letter ‘H’ in capital with a neat white background along with ‘Hero’ written beneath in Red. The black color in the logo stands for solidity and premiumness while the Red gives a feeling of energy, passion, and confidence.
To represent, Hero in 3D, the logo even has a triangle, trapezoid and a parallelogram in the first letter of its name. The sharp edge of the logo depicts the style, engineering, innovation and connection with the new brand.
Regarding the company’s new branding, Pawan Munjal, MD & CEO, Hero MotoCorp said, “Through this we shall establish a new paradigm.”
The company’s old logo was Red in color, with an amalgamation of Hero and Honda in it.
Besides a new logo, the company has also roped in actor Ranbir Kapoor as its Brand ambassador and has also rolled out a new anthem, composed by Oscar-winning artist, A.R Rahman. The new brand campaign is slated to be launched on 15th August.
The company has recently bought Law & Kenneth as its creative agency on board.
With this new identity, the company aims to surpass the 10m unit’s annual sales, with a $10b turnover in five years.