A path breaking series where India’s most promising start-ups get funded on live television.
August 30, 2011:
‘Super Angels’, the ongoing series on ET NOW’s Starting Up – the home for start-ups on Indian television, has successfully completed 14 episodes.14 start-ups have pitched in their business plans to 4 of India’s most influential investors, competing for a spot in the grand finale where the winner gets an opportunity to raise funds between Rs.50 Lakhs & Rs. 2 Crores live on the show.
Speaking about the show and its format, Harshal Shah, Founder and Managing Director of Reliance Ventures said this “The format of the show is very hands-on, impromptu, and educational. It is also informative to entrepreneurs as the process of a formal or informal education in the VC space is not something that most Indian business schools are able to expose their students”.
Vishal Gondal, Founder of Indiagames said that the key difference with the show was with its format, “The format is spread over 6 months rather than the 1-2 months other shows have aired for. The 6 month period is extremely relevant since this is the amount of time it generally takes for an Angel investor to invest in a startup in India. Not only this, it allows us to mentor the start-up over a 6 month period and the entire process is like a journey rather than a competition. I have personally spent atleast 5 hours offline with each of the start-ups that I have met on the show and in one case this also included completely rebranding and renaming one of the startups in the competition.” Apart from the mentoring by the Super Angels on the show, the startups are also mentored by the show’s mentoring partners TiE.
Some of the key suggestions provided by the Super Angels have revolved around branding, product positioning, monetization strategies and customer acquisition. For instance Spatial Ideas have begun focusing on ‘customer acquisition’ based on a suggestion shared with them on the show.
Catch the full episode of Super Angels series on Tuesday, 30th August at 11pm. Repeat telecast on Saturday, 3rd September, 2011 at 9pm and Sunday, 4th September, 2011 at 7.30 pm.