Vicco roped in as presenting sponsor of the initiative powered by MPCB; various other partners join the cause.
BestMediaInfo Bureau | Delhi | August 30, 2011
After the first successful Eco Ganesha initiative last year, this year DNA is all set to make it 8 times larger. The daily aims to connect with 30 lakh people with this unique reader initiative.
DNA Eco Ganehsa will be available across 8 MALLS, namely Sobo Central, Center one, Growells 101 Mall, Korum, Nirmal Lifestyle, Oberoi Mall, R City and R Mall Thane. Hence 8 malls with different ECO GANESHAs constitutes an ASHTAVINAYAK! If you were to visit all the 8 malls, you would have performed an Ashtavinayak yatra. The original Ashtavinayak Yatra represents visiting 8 different Ganesha’s across Nashik, Pune & other parts of Maharashtra while DNA’s Eco Ganesha will provide you the similar experience in less than 100 kms in a round trip. Besides, the daily has launched several other initiatives for its readers.
DNA has roped in Vicco Vajradanti Go Natural paste as presenting sponsor of the initiative which is powered by Maharashtra Pollution Control Board.
Besides, DNA Eco Ganesha has got support in the form of Yatra partner LG, F & B Partner Rajdhani, Lighting Partner Bajaj Miniz cfl, Sabse Bada Modak Tata DoCoMo, NGO Green Yatra, Trophy partner Creative Awards & Rewards.
As the power of “DNA after hours”, connects with their star friends, the initiative will get Celebrities from Bollywood, Television and Society, to come over to the malls and participate in the celebration at the mall.
Overall this campaign will probably be the largest initiative in the calendar year for DNA connecting with over 3 million mumbaikers in over 10 days. In terms of promoting the event DNA is carrying half pages, full pages of advertising to the extent of very interesting innovations in a jacket form for the launch. While DNA exploits its newsprint to speak to nearly 6 lakh readers daily, a complete 360 degree multimedia plan to promote the initiative includes 30 outdoors, radio channels, online presence, SMS blasts.