Locks in both the agencies after multi-agency pitch; earmarks Rs.8-10 crore as ad spend for the year.
BestMediaInfo Bureau | Delhi | July 25, 2011
Quikr has appointed Scarecrow Communications as its advertising solutions agency while MPG has been awarded media duties. The account was awarded to both the agencies following multi-agency pitches separately. Quikr (www.quikr.com) is a digital classifieds company that helps address day-to-day regular needs of consumers in a simple and easy way. Quikr, the leader in horizontal classifieds offers a web and mobile based classifieds platform that addresses a wide variety of local needs in 40 cities across India. More than 12 million consumers visit Quikr every month to sell, buy, rent or find things ranging from laptops to mobile phones to cars to furniture to real estate to jobs, and everything in between. The company is backed by Matrix Partners India, Omidyar Network, Norwest Venture Partners, Nokia Growth Partners and invested in by eBay Inc.
Jiby Thomas, Co-Founder and Vice-President, Marketing, Quikr said, "We are at this exciting stage of being a young brand, a business which is growing very fast and a market leader in horizontal classifieds. To meet our current and future brand objectives, it was critical for us to find an agency who would help us in developing strategic and creative communication that is clutter breaking and relevant. In Scarecrow we saw a partner that met our needs and was also excited about brand Quikr.” Scarecrow will handle all aspects of Quikr's communication including creative, strategy, design and activation. Commenting on the win, Arunava Sengupta (Joy) Founder Director, Scarecrow Communications, said, “Though the Indian e-commerce space has seen substantial growth, however, according to me it’s just the tip of the iceberg. The potential is huge and so are the challenges. In this scenario it’s a great opportunity for us to partner a leader like Quikr. I am hopeful that this partnership will lead to some path breaking work in the very near future." Raghu Bhat, Founder Director, Scarecrow Communications added, “Quikr is amongst the fastest growing e-commerce companies in India. We are thrilled to partner them as their approach is entrepreneurial, their decision making is fast, their processes are non-bureaucratic and to top it, they are open to new ideas. This cocktail of virtues will help facilitate great work and build a great brand, in the long run." Says Manish Bhatt, Founder Director, Scarecrow Communications, "We had created some interesting communication on Yellow Pages in the past. But, the era of offline yellow pages has now significantly changed. In today's technology led digital world of mobiles and tablet PCs, the consumer is seeking every solution online. Working with the category leader like Quikr, we will have to learn and explore a whole new chapter of communicating to the end consumer."