The channel has recently bagged the telecast rights for Copa America and French Open.
BestMediaInfo Bureau | Delhi | July 19, 2011
Close on the heels of bagging the broadcast rights for Copa America and French Open, NEO Sports, a premium all Sports Channel from the bouquet of NEO Sports Broadcast Pvt. Ltd., has acquired the broadcast rights for Rugby World Cup 2011. The channel will telecast the event starting September 9th 2011 to October 23rd 2011 in New Zealand. Since the inaugural Rugby World Cup in 1987, it has established itself as one of the world’s most keenly awaited sporting occasions.
Rugby World Cup in France in 2007 was the most successful Rugby World Cup to date and was viewed in over 200 countries by a cumulative audience in excess of 4 billion.
The format will comprise of 20 teams and 48 matches with 4 pools of 5 teams each. There will be 4 quarter-finals, 2 semi-finals, 1 Bronze Final and 1 Final which makes it 8 knock out matches
Rugby World Cup Limited Managing Director Mike Miller said, "This announcement represents a significant boost for the growth of the Game worldwide. India is one of the world’s major markets with an ever growing appetite for Rugby and the IRB is committed to growing the Game throughout the country – TV is an important part of that strategy. “Neo Sports is widely recognised as a leader in sports broadcasting in India and this association will enhance our ability to take Rugby to new audiences throughout the country.”
According to Prasana Krishnan, COO, NEO Sports Broadcast Pvt. Ltd, “Our strategy has always been to bring in the best of global events catering to diverse viewer interest. Hence, in the same endeavor to bring the best of every sport, this year too we will be telecasting Rugby World Cup, one of the largest international sporting spectacles in the world. We look forward to an exciting tournament.”