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Hanmer MSL adds nine businesses this quarter

Demonstrates its strength in entertainment, healthcare, hospitality and b2b-tech sectors.

Hanmer MSL adds nine businesses this quarter

Demonstrates its strength in entertainment, healthcare, hospitality and b2b-tech sectors.

BestMediaInfo Bureau | Delhi | July 14, 2011

HANMER MSL, part of MSLGROUP, Publicis Groupe’s flagship speciality communications, Public Relations and events network and one of India’s leading communications agencies today announced securing Eureka Forbes, Channel [v], Star Movies, Star Gold, FOX International Channel–India, JW Marriott Chandigarh, The Himalaya Drug Company, Abt. Associates and Somany Ceramics for strategic communications assignments, reinforcing its reputation as one of India’s leading speciality communications brands.

Part of MSLGROUP India, the nation’s largest PR and Social Media network, HANMER MSL will provide strategic communications consultancy in the areas of brand building and corporate reputation, corporate responsibility and crisis and issues management, helping client’s position, promote and protect their brands in one of Asia’s most dynamic growth markets. HANMER MSL will also draw on expertise and capabilities within MSLGROUP to support these national and multi-national companies expansion within India through its extensive India network of nine large offices in eight key cities and an additional 29 network offices which focus on tier 1, tier 2 and tier 3 cities.

Commenting on the news, Jaideep Shergill, CEO, HANMER MSL, and member MSLGROUP India Management Board said, “HANMER MSL’s strong growth trajectory continues this year, and the value we add to our clients through holistic and insights driven communications is reflected in today’s announcement. We are thrilled to be working with renowned national and international brands and look forward to helping our clients creatively engage with consumers and stakeholders.”

HANMER MSL’s media and entertainment portfolio expands further with an additional three retainer clients including Channel [v], Star Movies, Star Gold and FOX International Channel–India. HANMER MSL’s ability to execute holistic campaigns has positioned the agency at the forefront of media and entertainment speciality communications. With experience in driving campaigns for key brands from the STAR portfolio for several years, the agency’s hat-trick of clients come on the back of a recent Gold Win at this year’s prestigious Big Bang Awards for the STAR Plus Re-launch campaign, which creatively captured the brand’s new vision identity, resonating positively with audiences. HANMER MSL will leverage its expertise to create maximum exposure for the brands amongst target audiences and key stakeholders.

Somany Ceramics, one of the leading players in the tiles and sanitary ware industry in India, has partnered with HANMER MSL to help enhance their brand perception and shape their profile to align with their growth objectives for the business. The agency will help drive positive awareness of Somany Ceramics’ strong country-wide operational excellence, R&D and technology leadership, positioning the brands as an industry leader in its market.

Eureka Forbes, part of the Shapoorji Pallonji group and provider of domestic and industrial Water Purification Systems, Vacuum Cleaners, Air Purifiers & Security Solutions in India has tasked HANMER MSL with enhancing their corporate reputation and further strengthening perceptions of their flagship water purification business which includes Aquaguard and AquaSure. The agency will also be responsible for engaging audiences on the group's water management initiatives.

HANMER MSL’s expertise in the healthcare space spans speciality communications support for advocacy campaigns; pharmaceutical companies and consumer healthcare brands; hospital & healthcare chains and allied industries such as diagnostics, eye-care, research agencies, stem-cell banking services in addition to influencer bodies and trade associations. The Himalaya Drug Company, a leading company in the herbal healthcare and personal care space will draw on the agency’s vast experience in this sector and partner with HANMER MSL to establish Himalaya as a thought-leader in the field of contemporary medicine. With a strong focus on Pharma and FMCG, HANMER MSL will work to build positive brand awareness in the market and provide strategic counsel and ongoing communications support. Abt. Associates, a global leader in research and program implementation in the field of health, social and economic policy, and international development has tasked HANMER MSL with a PR and advocacy brief to propagate three of their programs in the state of Uttar Pradesh. Through this campaign, the agency will help the client secure its objective of developing market based partnerships, educating the wider industry on the benefits of these initiatives.

With seven Marriott International Inc hotels in India on their client roster, HANMER MSL will now work with JW Marriott Chandigarh to build its reputation as the leading luxury hotel brand in North India. The hospitality industry in this part of India continues to enjoy healthy forecasts with many international brands looking to do business in India. Leveraging the agency’s own market analysis on the hospitality sector, HANMER MSL will provide in-depth local understanding of the travel industry to the client and offer a strategic and tailor-made communications programs to build the brand’s perception as the most preferred luxury hospitality hotel in the North.

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