She is the second Senior Executive absorbed from Aidem Ventures by Viacom18.
BestMediaInfo Bureau | Delhi | July 1, 2011
Close on the heels of appointment of Namrata Tata as the National Head of Sales for Vh1 India, Viacom18 Media has absorbed another Senior Executive from Aidem Venture but this time for its Hindi general entertainment channel Colors. Pavithra Vivek has been appointed as Head, Property Sales. Recently, the position was vacated by Pappan Majumdar who joined Star India to head the sales for NDTV Profit. Pavithra was National Sales Head for News 24 and Live India at Aidem Ventures in Delhi.
Based in Delhi, Pavithra will report to Simran Hoon, National Sales Head, Colors, and will be responsible for revenue generation on reality shows, AFPs, and special projects, along with providing customized solutions to the advertisers.
On her appointment, Pavithra Vivek said, "My new role with Colors is interesting, yet challenging. Colors is a strong entertainment brand, and this role offers an opportunity to move beyond sales, to create concepts and innovative content solutions for advertisers."
Armed with over a decade of experience in the broadcast and entertainment industry, Vivek is of the opinion that witnessing the growth of television and viewership changes in the industry, the time is right to apply past learnings and build winning partnerships.
Vivek started her career with STAR, handling sales for STAR News, National Geographic Channel and Channel [V]. Prior to Aidem, she has worked with NDTV Media, where she spent over eight years supporting the sales function of the company. She managed national sales for NDTV 24x7, and at various points was responsible for NDTV India, NDTV Profit, MSN India and NDTV Good Times.