The account size is estimated in the range of Rs.10-12 crores; it was a multiagency pitch.
BestMediaInfo Bureau | Delhi | June 24, 2011
ZenithOptimedia India has been appointed by OLX – the leader in free classifieds worldwide – as its media planning and buying account. The business, is valued in the range of 10-12 crores. There were two other agencies competing for the business.
Confirming ZenithOptimedia’s appointment, Amarjit Singh, Country Manager of OLX said, "We are extremely happy to work with ZenithOptimedia in India. They have demonstrated great ROI to OLX.in through planning tools & buying clout in the market. With their help we aim to reach our benchmarks in India ".
“ZO’s sound strategy based on consumer and category understanding along with a strong focus on ROI is what led to our winning this new-age business. The Internet and Digital mediums are exciting platforms and can be leveraged effectively through a robust and innovative media approach to reach specific groups individually with customized messages”, said Satyajit Sen, CEO, ZenithOptimedia India.